RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Bill Gates & co invest 600 million in Picnic

icon
Food16 September, 2021

Dutch online-only supermarket Picnic has secured an investment of 600 million euros to speed up its European expansion. Investors include current stakeholders and the Bill & Melinda Gates Foundation Trust.

 

Expansion in France and Germany

Picnic wants to use the additional funds mainly to speed up its expansion in France and Germany, and will invest especially in robotic fulfilment centres, electric vehicles and a team of software developers. Moreover, the company wants to create a framework to satisfy the growing demand – and to do so more sustainably.

Sign up for our newsletter for free

 

“It was our mission to design a new food distribution centre that is not only sustainable, but also completely transforms the way of doing your groceries. We continue to invest in growth and technology in order to provide our customers with the best service possible”, co-founder Joris Beckers stated in a press release.

 

Apart from the existing shareholders, a famous new name on the list of investors in Picnic is the Bill & Melinda Gates Foundation Trust, which manages the funds of the Bill & Melinda Gates Foundation – including capital provided by the likes of billionaire Warren Buffet and Walmart.

 

More about... Food
See more
  • icon
    Food26 May, 2026
    Will Krispy Kreme succeed where Dunkin’ Donuts failed?

    Krispy Kreme will open its first location in the Netherlands this fall, under the leadership of the same entrepreneur who had previously tried his hand at Dunkin'—and failed.

  • icon
    Food26 May, 2026
    Toshifumi Suzuki, the man who built 7-Eleven into a global success, has died

    Toshifumi Suzuki, who is considered the father of the “konbini” or Japanese convenience store, has died at the age of 93. He was not the founder of 7-Eleven, but he did turn the chain into a global success.

  • icon
    Food26 May, 2026
    [Analysis] Promotional stunts earn Albert Heijn more goodwill than criticism

    With a promotional stunt featuring the Belgian pasta brand Soubry, Albert Heijn is once again making headlines in Flanders. Such extreme discount campaigns seem to be earning the retailer more goodwill than criticism.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
Most read
  • icon
    Fashion27 April, 2026
    Zalando to end its Connected Retail program
  • icon
    Fashion19 May, 2026
    Zalando signs five-year partnership with Belgian football association
  • icon
    Fashion12 May, 2026
    Strike at Nike’s European distribution center in protest against the restructuring plan
  • icon
    Beauty/Care20 May, 2026
    Nestlé and Danone under fire following infant formula crisis: still contaminated products
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT