Analysis: the house of cards that is Kraft Heinz

+
Planters peanuts
rblfmr / Shutterstock.com

When Kraft and Heinz merged, the aims were sky-high, but six years down the line the ambitious 'buy and build' strategy appears to have failed. With the sale of its nut division, the group is now retreating even further. It is a tale with quite a few Icarus moments.

Read further?

Create an account and get free access to 5 plus articles per month.

No account yet? Register now for free.Company? Register now and give subscriptions to your employees.

Always up to date with the most important retail news.

Access to exclusive interviews, analyses and research.

Be part of the largest retail community in the Benelux.

+