American Vintage announces wave of new European stores | RetailDetail

American Vintage announces wave of new European stores

American Vintage announces wave of new European stores

French store chain American Vintage is to open a series of new stores in Europe and Asia. Major cities, like Brussels, Berlin and Barcelona, will get a new store, but the smaller Belgian city of Knokke is also one of the target cities.

New formula

Several of those new stores (in Valencia, Berlin and Knokke) will have a new interior design formula revolving around several modules made of cork. "This new architectural concept brings together modernity and neat design so as to present all our items to visitors, while separating them into their various departments: men’s, women’s and leather goods/accessories", American Vintage says in a press release. Every section of the store has also been given its own specific lighting schemes, to create their own mood.

 

American Vintage seeks to open 4 new stores in France this summer, two of those in Paris. It has also just opened a store in Hamburg, Germany. Palma de Mallorca, Amsterdam, Singapore, Barcelona, Avignon and Valencia are among the other planned store locations in 2015. Currently, the chain has more than 90 stores all across the world.

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