Aldi prepares for e-food in Germany

Aldi Nord and Aldi Süd are to merge their e-commerce activities in Germany and appear to be preparing to sell groceries online in the near future.


New company

Both companies have now jointly founded Aldi E-commerce Verwaltungs GmbH, based in Düsseldorf, reports Lebensmittel Zeitung. In this joint venture, both Aldi branches are equally represented. The company is led by externally recruited managers. The aim is to develop a joint webshop without regional differences. Until now the discounter only sold non-food articles in its own country. But Aldi would now like to sell food and other products via the internet.


Especially Aldi Süd already has some experience with e-commerce. The company has a partnership with Deliveroo in the United Kingdom and Instacart in the United States. In this way, the discounter was able to develop online activities without having to make too many investments.


A week ago, it was announced that Aldi Süd is gradually rolling out a globally standardised IT system in its store network. This new system will include all functionalities for e-commerce and e-food. The investment will amount to some 1.5 billion euros.