Adidas sells American shoe brand Rockport | RetailDetail

Adidas sells American shoe brand Rockport

Adidas sells American shoe brand Rockport

German sports products manufacturer Adidas has reached its (adjusted) 2014 profit forecast and has even managed a decent profit growth. On top of that, it has sold its American shoe brand Rockport to competitor New Balance.

"Reached 2014 earnings target"

CEO Herbert Hainer has proudly announced Adidas has hit its adjusted 2014 profit forecast of 650 million euro, even though its original target (830 - 930 million euro) has remained out of sight. The group had previously drastically reduced its profit forecast because of negative exchange rate fluctuations, weak golf sales and a difficult Russian market.


The sports group has now announced a 2014 turnover growth of nearly 6 % (at level exchange rates). In euro, turnover grew nearly 2 % to 14.8 billion euro, mainly thanks to Adidas (+ 11 % at level exchange rates) and Reebok (+ 5 %). Reebok has now managed a seventh straight quarterly turnover increase.


Rockport sold for 250 million euro

Adidas parted ways with its American brand Rockport, selling it to its competitor New Balance for 280 million dollars (250 million euro). To finance the deal, New Balance has joined forces with investor Berkshire Partners.


"Rockport is a brand that has performed well over the last years. However, our focus is clearly on sport", CEO Hainer said. The German sports giant has therefore decided to sell Rockport, a leather shoe brand launched in 1971 and purchased by Reebok in 1986, twenty years before Reebok itself was acquired by Adidas.

Questions or comments? Please feel free to contact the editors

HelloFresh buys American competitor and achieved strong growth in 2017


HelloFresh’ turnover last year grew 52 %, bringing it closer to profitability. The German meal box delivery service believes it will become profitable before the end of the year.

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Back to top