Fonq.nl sounds Google-warning

Webshops that want to survive would do well to invest less time in search engine google and more money into building brand awareness, founder Patrick Kerssemakers of online department store Fonq.nl says.

Google is still the most important marketing channel for Dutch webshops. A good domain name and proper search engine optimalisation are still tools that work to generate traffic. With the rising dominance of Google Kerssemaker warns that a time will come where the entire first page with search result will be commercial. ‘Anyone wanting a spot in this shopping mall, will have to start paying more.’

The answer, Kerssemakers believes, is investment in brand awareness. This will make customers click on your webshop in Google despite nog being a top result or drive customers straight to your webshop. Bol.com is a perfect example of that strategy. This requires big marketing budgets though and means webshops need the backing of investors. Fonq.nl was recently acquired by RFS Holding, the company behind Wehkamp.nl.

 

Webshops that want to survive would do well to invest less time in search engine google and more money into building brand awareness, founder Patrick Kerssemakers of online department store Fonq.nl says.

Google is still the most important marketing channel for Dutch webshops. A good domain name and proper search engine optimalisation are still tools that work to generate traffic. With the rising dominance of Google Kerssemaker warns that a time will come where the entire first page with search result will be commercial. ‘Anyone wanting a spot in this shopping mall, will have to start paying more.’

The answer, Kerssemakers believes, is investment in brand awareness. This will make customers click on your webshop in Google despite nog being a top result or drive customers straight to your webshop. Bol.com is a perfect example of that strategy. This requires big marketing budgets though and means webshops need the backing of investors. Fonq.nl was recently acquired by RFS Holding, the company behind Wehkamp.nl.

 

Questions or comments? Please feel free to contact the editors


Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Back to top