Fonq.nl sounds Google-warning

Webshops that want to survive would do well to invest less time in search engine google and more money into building brand awareness, founder Patrick Kerssemakers of online department store Fonq.nl says.

Google is still the most important marketing channel for Dutch webshops. A good domain name and proper search engine optimalisation are still tools that work to generate traffic. With the rising dominance of Google Kerssemaker warns that a time will come where the entire first page with search result will be commercial. ‘Anyone wanting a spot in this shopping mall, will have to start paying more.’

The answer, Kerssemakers believes, is investment in brand awareness. This will make customers click on your webshop in Google despite nog being a top result or drive customers straight to your webshop. Bol.com is a perfect example of that strategy. This requires big marketing budgets though and means webshops need the backing of investors. Fonq.nl was recently acquired by RFS Holding, the company behind Wehkamp.nl.

 

Webshops that want to survive would do well to invest less time in search engine google and more money into building brand awareness, founder Patrick Kerssemakers of online department store Fonq.nl says.

Google is still the most important marketing channel for Dutch webshops. A good domain name and proper search engine optimalisation are still tools that work to generate traffic. With the rising dominance of Google Kerssemaker warns that a time will come where the entire first page with search result will be commercial. ‘Anyone wanting a spot in this shopping mall, will have to start paying more.’

The answer, Kerssemakers believes, is investment in brand awareness. This will make customers click on your webshop in Google despite nog being a top result or drive customers straight to your webshop. Bol.com is a perfect example of that strategy. This requires big marketing budgets though and means webshops need the backing of investors. Fonq.nl was recently acquired by RFS Holding, the company behind Wehkamp.nl.

 

Questions or comments? Please feel free to contact the editors


Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Back to top