Fonq.nl sounds Google-warning

Webshops that want to survive would do well to invest less time in search engine google and more money into building brand awareness, founder Patrick Kerssemakers of online department store Fonq.nl says.

Google is still the most important marketing channel for Dutch webshops. A good domain name and proper search engine optimalisation are still tools that work to generate traffic. With the rising dominance of Google Kerssemaker warns that a time will come where the entire first page with search result will be commercial. ‘Anyone wanting a spot in this shopping mall, will have to start paying more.’

The answer, Kerssemakers believes, is investment in brand awareness. This will make customers click on your webshop in Google despite nog being a top result or drive customers straight to your webshop. Bol.com is a perfect example of that strategy. This requires big marketing budgets though and means webshops need the backing of investors. Fonq.nl was recently acquired by RFS Holding, the company behind Wehkamp.nl.

 

Webshops that want to survive would do well to invest less time in search engine google and more money into building brand awareness, founder Patrick Kerssemakers of online department store Fonq.nl says.

Google is still the most important marketing channel for Dutch webshops. A good domain name and proper search engine optimalisation are still tools that work to generate traffic. With the rising dominance of Google Kerssemaker warns that a time will come where the entire first page with search result will be commercial. ‘Anyone wanting a spot in this shopping mall, will have to start paying more.’

The answer, Kerssemakers believes, is investment in brand awareness. This will make customers click on your webshop in Google despite nog being a top result or drive customers straight to your webshop. Bol.com is a perfect example of that strategy. This requires big marketing budgets though and means webshops need the backing of investors. Fonq.nl was recently acquired by RFS Holding, the company behind Wehkamp.nl.

 

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