First European M&M's store opens in London

M&M's, one of the world's favourite non-Belgian chocolate brands, has opened its first European flagship store in the Leicester square area in the centre of London. If the new store, in the old Swiss Centre Building, is as successful as the three that already exist in the US, it might well become one of the major tourist attractions in London.
 

All colours and smells... and merchandise

The new store is 3250m² big and holds all the treats you would it expect to: The wall of Chocolate (M&M's in 22 different colours of which you can pick your own combination), the smell of chocolate, the typically American overload of merchandising (like M&M's clothing or jewellery)... and a tiny bit of “couleur locale”: the entrance is a Routemaster: the typical London double-decker bus.

While new in Europe, the M&M's stores have been a tremendous success in the US. Every year, over 10 million people visit the M&M's worlds in New York, Orlando or Las Vegas. The aim for London is 4 to 5 million visitors a year. To achieve this goal, the 170 employees will open the store from 10AM to midnight (or noon to 6 in the evening on Sundays).

M&M's is a worldwide brand that sells in over 100 different countries and is worth 2.75 billion dollar (1.9 billion euro), making it the largest candy brand in the world. It is owned by the New Jersey based Mars Retail Group, who will probably spread the concept to other European capital if the London store proves successful.

M&M's, one of the world's favourite non-Belgian chocolate brands, has opened its first European flagship store in the Leicester square area in the centre of London. If the new store, in the old Swiss Centre Building, is as successful as the three that already exist in the US, it might well become one of the major tourist attractions in London.
 

All colours and smells... and merchandise

The new store is 3250m² big and holds all the treats you would it expect to: The wall of Chocolate (M&M's in 22 different colours of which you can pick your own combination), the smell of chocolate, the typically American overload of merchandising (like M&M's clothing or jewellery)... and a tiny bit of “couleur locale”: the entrance is a Routemaster: the typical London double-decker bus.

While new in Europe, the M&M's stores have been a tremendous success in the US. Every year, over 10 million people visit the M&M's worlds in New York, Orlando or Las Vegas. The aim for London is 4 to 5 million visitors a year. To achieve this goal, the 170 employees will open the store from 10AM to midnight (or noon to 6 in the evening on Sundays).

M&M's is a worldwide brand that sells in over 100 different countries and is worth 2.75 billion dollar (1.9 billion euro), making it the largest candy brand in the world. It is owned by the New Jersey based Mars Retail Group, who will probably spread the concept to other European capital if the London store proves successful.

Questions or comments? Please feel free to contact the editors


Louboutin in trouble in red shoe sole court case

22/06/2017

The attorney general at the European Union’s Court of Justice has written an advice saying that the Louboutin brand’s red shoe sole cannot be a registered trademark according to him.

30 store owners banned from Amazon during Louis Vuitton counterfeit court case

22/06/2017

Thirty traders are no longer allowed to operate on Amazon until their court case with fashion brand Louis Vuitton is still ongoing. The brand filed a lawsuit because those thirty traders sold counterfeit items.

Yoox Net-a-Porter now also no longer sells angora

22/06/2017

Following its fur ban, online retailer Yoox Net-a-Porter has also decided to no longer sell items that contains angora wool, according to animal rights organization PETA.

Impending Amazon - Nike deal is bad news for retailers

22/06/2017

The possible AmazonNike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.

C&A elects outsider as its new CEO

21/06/2017

Alain Caparros will become clothing chain C&A Europe’s new CEO, a move contrary to the company’s traditions. Normally, a company man is appointed, but Caparros has not worked for C&A before. He will face the arduous task of trying to improve the fashion company’s profitability.

Veronique Branquinho halts own label

20/06/2017

Belgian designer Veronique Branquinho announced she will (temporarily) suspend her own fashion label, not the first time she has done so.

Back to top