Italian coffee giant Lavazza wants to have 400 coffee shops in Britain by 2023 and thus become one of the largest coffee chains in the country. It is a fairly ambitious plan, because currently the company has exactly one British location.
Near tourist attractions
Apart from that shop, in the Trafford Centre in Manchester, Lavazza has one concession in Harrods. In the next few months the company wants to open up five new coffee shops named Lavazza Espression, and in the next three years another fifty will follow.
Then the company will pick up the pace, because within ten years Lavazza wants to have 400 locations, especially near football stadiums, shopping streets, regional shopping centres and tourist attractions. The coffee company will be advised by real estate giant Cushman & Wakefield to decide on locations.
Lavazza wants to become one of the largest coffee chains in the United Kingdom, but will find some stiff competition on the way. Market leader Costa has 1,200 locations in the UK, while Starbucks currently has 760 shops, but will be expanding to over 1,000 locations shortly. A third competitor is Caffe Nero with about 500 shops, number four Pret A Manger has 240 locations.