Children's fashion brand Fred & Ginger takes first steps abroad | RetailDetail

Children's fashion brand Fred & Ginger takes first steps abroad

Children's fashion brand Fred & Ginger takes first steps abroad
Foto: Fred & Ginger

Belgian clothing brand Fred & Ginger, part of the FNG Group, has now targeted foreign markets and it will sell its new fall and winter collection to wholesale partner for the first time.


Increased foreign demand

FNG Groep says there is increased demand for Fred & Ginger abroad. That is why it will now expand its reach to wholesale partners and therefore the international market. Up until now, the children’s brand was only available in its own stores in Belgium, but starting with the fall and winter collection, it will alter its approach.


Fred & Ginger was founded in 2005 and was the launch for FNG, which is now a steadily growing Benelux fashion group with activities all across Europe. The label is designed for children aged 2 to fourteen and is still designed by a team of Belgian designers. The wholesale launch will also be accompanied by a new, exclusive line of pyjamas and bags.


As part of the Fair Wear Foundation, Fred & Ginger’s production facilities are often checked for their labour conditions. Fair Wear Foundation is an independent organization that supports textile manufacturers to improve their manufacturing circumstances. 

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Are Chinese prisoners working for H&M and C&A?


British former journalist Peter Humphrey has accused C&A and H&M of using forced labour. He claims to have seen how Shanghai prisoners were forced to work for Western chains, something the retailers will now investigate.

Chanel acquires stake in online retailer Farfetch


French fashion label Chanel obtained a minority stake in British Farfetch. It wants to use the online retailer’s expertise to create more digital innovations for its own customers.

Monoprix wants to acquire web shop Sarenza


Store chain Monoprix, part of French Groupe Casino, entered negotiations to acquire online shoe seller Sarenza, one of France’s prime online brands.

Zalando expands collaboration with German retailers


Zalando has further expanded its collaboration with physical retailers in Germany. Shoe stores were already able to ship through Zalando and now clothes stores can too.

Kiabi opens largest Belgian store in Westland Shopping Center


French clothing chain Kiabi will open its fifth Belgian store in the Westland Shopping Center in Anderlecht. This will become its largest Belgian store to date, spread across 1,800 sqm.

H&M warns for difficult 2018


Swedish fashion group H&M warns that 2018 could be yet another difficult year for the company. It is working to improve online sales, but store turnover will most likely continue to drop.

Back to top