Swatch develops own OS for smartwatches | RetailDetail

Swatch develops own OS for smartwatches

Swatch develops own OS for smartwatches

Swiss Swatch Group is currently developing its own smartwatch OS to rival Apple and Google’s operating systems, requiring less battery power and better data protection.


End of 2018

It will not be until the end of 2018 that Swatch's own OS hits the market, with a Tissot model as the first to boast the new operating system, according to CEO Nick Hayek. With this move, Swatch moves into uncharted territory with the aim to take on two of the world’s largest companies.


Its competitor, LVMH, does things differently and decided to join forces with Google and Intel to create their own TAG Heuer smartwatch, powered by Android 2.0. However, Swatch is convinced it is on the right track, with the world’s smallest Bluetooth chip already developed in-house.


“There’s a possibility for wearables to develop as a consumer product, but you have to miniaturize and have an independent operating system”, Hayek said, who also firmly believes that battery drain is the biggest issue to tackle.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Media Saturn launches first checkout-free store in Austria


Saturn has opened Europe’s first checkout-free electronics store in Austria. The former Metro Group chain offers its customers traditional sales assistance, but payments have to happen using an app.

Media Markt unifies its online and offline pricing


Ceconomy will create uniformity between Media Markt and Saturn’s online and offline pricing. This will be possible thanks to the digital price tags it now uses in the stores, because there can be altered in real-time.

Smartphone sales drop for the first time ever


2017 may have been a record year for smartphone sellers, but the market is weakening: for the first time since 2004, there were fewer smartphone sales in the fourth quarter.

Merger paid off for Fnac Darty


French entertainment and electronics retailer Fnac Darty (owner of Belgian chain Vanden Borre and Dutch BCC) has experienced a “solid 2017”, with a nearly 40 % turnover increase.

These are speakers at the RetailDetail Omnichannel Congress


Jan Huysmans (, Hans Carpels (Euronics International), Matthias De Clercq (Coolblue), Lionel Soccal (Google), Carole Lamarque (Duval Union) and Thierry Moubax (Bpost) are the most recent additions to the RetailDetail Omnichannel Congress line-up.

Ceconomy finds growth online


Ceconomy, Media Markt and Saturn’s parent company, revealed a small turnover growth for its first quarter, thanks to improved online sales. Expectedly, its profit did drop.

Back to top