Media-Saturn acquires Redcoon completely | RetailDetail

Media-Saturn acquires Redcoon completely

Media-Saturn acquires Redcoon completely

Electronics group Media-Saturn is has become owner of all 100% of the online shop Redcoon. The company has bought the remaining ten percent from co-founder Reiner Heckel. It already bought the other 90% in 2011.

Redcoon important for Media-Saturn

Redcoon is becoming more and more important for Media-Saturn: in 2012 the company sold 755 million euro of products of the internet, of which 432 million euro came through Redcoon. That was more than the 323 million brought in by the online shops of Saturn and Media Markt.


The online sales of the three chains comprised about 4% of total sales of Media-Saturn in 2012. The company wants to at least double this in 2013.


Founder withdraws

Redcoon has about 260,000 visitors daily. The company, founded in 2003, says it gets 2000 new customers each day. It is currently active in Belgium, the Netherlands, Germany, Denmark, Poland, Austria, France, Spain, Italy and Portugal. Every month 180,000 products are sold online.


After the transfer of the shares co-founder Reiner Heckel will withdraw from the company. His job as CEO will be taken over by vice-president of Media-Saturn, Martin Wild, until a permanent replacement is found.


Dutchman Patrick van der Linden will be appointed as COO. He has the same job at Media Markt China. Heckel will be available as advisor to the company.

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