Apple wants to buy Beats by Dr. Dre | RetailDetail

Apple wants to buy Beats by Dr. Dre

Apple wants to buy Beats by Dr. Dre

Apple is preparing to buy Beats Electronics, currently owned by music producer Jimmy Iovine and rapper Dr. Dre. The company is mostly known from its very popular Beats-headsets.

3.2 billion dollars for hip image

Apparently, Apple would be willing to splash 3.2 billion dollars (2.3 billion euro) to buy the headset manufacturer. The deal could be announced as early as next week, even though several details still have to be finalized and it is still uncertain if the entire deal will go through.

 

Beats Electronics' purchase would be Apple's largest ever and quite different as to what Steve Jobs used to do, as he had always resisted major purchases. Jobs believed in the strength of Apple's self-made products, but ever since he passed away, Apple has struggled to develop new, revolutionary appliances and that might be why current CEO Tim Cook has decided to do things differently.

 

Beats Electronics not only produces headsets, but also other audio equipment and has had its own music streaming service for a few months now. Apple will probably also hope to become a hipper brand once again with Beats' acquisition. It has been on the losing end of the 'hip' battle with its Korean arch rival Samsung.

Questions or comments? Please feel free to contact the editors


Ceconomy finds growth online

09/02/2018

Ceconomy, Media Markt and Saturn’s parent company, revealed a small turnover growth for its first quarter, thanks to improved online sales. Expectedly, its profit did drop.

Insurance company becomes second largest Fnac-Darty shareholder

08/02/2018

There has been yet another thorough shake-up among Fnac Darty’s shareholders. The merger company, which owns Belgian electronics chain Vanden Borre and Dutch retailer BCC, will now welcome insurance company SFAM, after it bought investment fund Knight Vinke’s shares.

Record profit for Apple despite disappointing sales

02/02/2018

Apple broke its turnover and profit records in the first quarter of its fiscal year, which ended on 30 December 2017. Nevertheless, there are unfavourable signals, because iPhone sales were below expectations.

Computer chips reason for Samsung's record profit

31/01/2018

Korean technology company Samsung’s fourth quarter resulted in a record profit, mainly thanks its chip division, where prices remain sky high.

Scottish store "fires" Pepper robot

23/01/2018

An Edinburgh-based store of British chain Margiotta halted its Pepper robot experiment after merely a week, because its customers apparently found it too confusing.

Ceconomy issues profit alert for first quarter

22/01/2018

Media Markt and Saturn’s parent company, Ceconomy, issued an alert warning it would probably have weaker first quarter results.

Back to top