Apple wants to buy Beats by Dr. Dre | RetailDetail

Apple wants to buy Beats by Dr. Dre

Apple wants to buy Beats by Dr. Dre

Apple is preparing to buy Beats Electronics, currently owned by music producer Jimmy Iovine and rapper Dr. Dre. The company is mostly known from its very popular Beats-headsets.

3.2 billion dollars for hip image

Apparently, Apple would be willing to splash 3.2 billion dollars (2.3 billion euro) to buy the headset manufacturer. The deal could be announced as early as next week, even though several details still have to be finalized and it is still uncertain if the entire deal will go through.

 

Beats Electronics' purchase would be Apple's largest ever and quite different as to what Steve Jobs used to do, as he had always resisted major purchases. Jobs believed in the strength of Apple's self-made products, but ever since he passed away, Apple has struggled to develop new, revolutionary appliances and that might be why current CEO Tim Cook has decided to do things differently.

 

Beats Electronics not only produces headsets, but also other audio equipment and has had its own music streaming service for a few months now. Apple will probably also hope to become a hipper brand once again with Beats' acquisition. It has been on the losing end of the 'hip' battle with its Korean arch rival Samsung.

Questions or comments? Please feel free to contact the editors


Ceconomy sells its Russian division

21/06/2018

Ceconomy, MediaMarkt's parent company, has sold its onerous Russian division to local electronics chain M.video. The German electronics giant does not quit Russia altogether however, as it continues as shareholder of M.video.

LVMH's Bernard Arnault invests in refurbished phones

14/06/2018

BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Coolblue closes hundreds of web shops

11/06/2018

Dutch e-commerce group Coolblue has terminated hundreds of its web shops, instead preferring one central web shop at coolblue.be/nl. This may be the precursor to an international expansion, the company says.

Xiaomi's European conquest goes through Paris

23/05/2018

Chinese smartphone manufacturer Xiaomi just opened a physical store in Paris, part of its ambitious European expansion plan. The brand is also dreaming of an American launch.

Fnac Darty and MediaMarkt Saturn enter purchase alliance

16/05/2018

French electronics retailer Fnac Darty has set up a purchase alliance with competitor MediaMarkt Saturn. Both companies will buy together when it comes to the European retail market.

Amazon looking to outbid Walmart in Flipkart deal

03/05/2018

The battle for dominance on the Indian e-commerce market seems to be stepping up a notch: Amazon may be looking to buy a majority stake in Flipkart, trying to better Walmart which already started negociations with the Indian online retailer.