Strong growth for Kruidvat’s parent company | RetailDetail

Strong growth for Kruidvat’s parent company

Strong growth for Kruidvat’s parent company

Hutchison Whampoa, the company which owns Kruidvat, has presented a 20 % net profit rise, mostly because European retail activities performed excellently

A first: Europe is the prime market

Hutchison Whampoa, the owner of the A.S. Watson group above Kruidvat and Ici Paris XL, has managed a 24 billion Hong Kong dollars (2.25 billion euro) operational profit for its European branch in 2013, which is 37 % of the company’s total profit. It signals Europe’s first ever profit lead in the company, ahead of Hong Kong and China.


The European investments are paying off, as the region barely managed 12 % of the group’s profit in 2008, while Hong Kong and China represented 45 %. The worldwide operational profit in retail grew 14 % to 11.77 billion Hong Kong dollars (1.11 billion euro).


Europe’s retail branch consists of, among others, Ici Paris XL, Trekpleister, Kruidvat and The Perfume Shop, and all of them together created a 60.5 billion Hong Kong dollars (5.7 billion euro) turnover. This meant turnover has increased 8 % compared to 2012 and on a like-for-like basis, the growth is still 2.8 %.


There were no separate Kruidvat numbers from Hutchison Whampoa, even though it did reveal that the 2013 sales in Belgium, the Netherlands and Luxembourg had all improved. Apparently, more than 70 % of all Dutch households bought something at Kruidvat in 2013.

Questions or comments? Please feel free to contact the editors

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.

Unilever warns online media: we can no longer advertize like this


Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.

Luxury brands spur on L’Oréal's profit


Despite weak turnover growth in 2017, cosmetics company L’Oréal still generated a much-improved net profit thanks to excellent luxury sales, where its margins are bigger.

Trekpleister director will become Kruidvat Belgium and France CEO


A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.

Ecover will update its entire product range


Belgian ecological laundry and cleaning detergent manufacturer, Ecover, will alter its entire product range’s packaging. Laundry detergent will alter first and the entire operation should be finalized within two years.

Unilever will cut jobs at Belgian retail sales team


Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Back to top