Sephora aims to open 100 new stores per year

Sephora aims to open 100 new stores per year

French cosmetics chain Sephora aims to open some 100 new stores per year for the next 5 years. That way, it hopes to achieve its ambition of a 10 % average turnover increase.

In new and existing markets

Sephora will focus on expansion in existing markets, planning to open 10 new stores per year in its home market France (on top of the current 320 stores). In its most important market, the United States, it wants to add 20 stores per year, while China will get 30 (on top of the current 170).

 

The chain will seek new markets as well: it has started a new franchise store in Indonesia earlier this year, while it will open its first Australian Sephora store in Sydney in December.

 

Sephora, part of luxury group LVMH, is no longer present in the Netherlands and Belgium, ever since the chain moved out of the Netherlands (where it was part of V&D) in order to focus on other markets. Currently, the chain has 2,000 stores, but soon, it wants to reach 2,500 stores in a few years' time.

Questions or comments? Please feel free to contact the editors


Sephora launches smaller store formula

24/07/2017

Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed

29/06/2017

L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett

22/06/2017

AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Estée Lauder doubles Victoria Beckham product range

22/06/2017

Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.

Brazilian competitor on the verge of The Body Shop acquisition

09/06/2017

French L’Oréal has entered exclusive negotiations with Brazilian Natura Cosméticos to sell store chain The Body Shop, in a deal that should be worth a billion euro.

Belgian online pharmacy Pharmasimple wants to conquer Europe

29/05/2017

Pharmasimple, an online pharmacy founded in Brussels seven years ago, experienced a 66.2 % turnover growth to 11.3 million euro in 2016. However, it has lofty ambitions, targeting a 100 million euro turnover in the next five years.

Back to top