Sephora aims to open 100 new stores per year | RetailDetail

Sephora aims to open 100 new stores per year

Sephora aims to open 100 new stores per year

French cosmetics chain Sephora aims to open some 100 new stores per year for the next 5 years. That way, it hopes to achieve its ambition of a 10 % average turnover increase.

In new and existing markets

Sephora will focus on expansion in existing markets, planning to open 10 new stores per year in its home market France (on top of the current 320 stores). In its most important market, the United States, it wants to add 20 stores per year, while China will get 30 (on top of the current 170).


The chain will seek new markets as well: it has started a new franchise store in Indonesia earlier this year, while it will open its first Australian Sephora store in Sydney in December.


Sephora, part of luxury group LVMH, is no longer present in the Netherlands and Belgium, ever since the chain moved out of the Netherlands (where it was part of V&D) in order to focus on other markets. Currently, the chain has 2,000 stores, but soon, it wants to reach 2,500 stores in a few years' time.

Questions or comments? Please feel free to contact the editors

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.

Unilever warns online media: we can no longer advertize like this


Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.

Luxury brands spur on L’Oréal's profit


Despite weak turnover growth in 2017, cosmetics company L’Oréal still generated a much-improved net profit thanks to excellent luxury sales, where its margins are bigger.

Trekpleister director will become Kruidvat Belgium and France CEO


A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.

Ecover will update its entire product range


Belgian ecological laundry and cleaning detergent manufacturer, Ecover, will alter its entire product range’s packaging. Laundry detergent will alter first and the entire operation should be finalized within two years.

Unilever will cut jobs at Belgian retail sales team


Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Back to top