American luxury cosmetics brand Forever Flawless has opened its second Belgian store, in Antwerp. Ladies visit the shop to try out new things, but also go to a VIP room for beauty treatments.
Diamond powder in diamond city
Forever Flawless, known for its cosmetics containing diamond powder, has moved into a 100 sqm store in the Schuttershofstraat, right next to the French luxury brand Chanel's newest store.
The Americans opened their first Belgian store in Brussels last year, in the Louisa gallery. Earlier this year, it opened a new store in the Netherlands, in the PC Hooftstraat in Amsterdam.
The store in Antwerp is its 15th store abroad. In the United States, Forever Flawless has over 50 stores (partially self-owned), while its international presence includes Hong Kong, London, Singapore and Sydney.