Douglas enables perfume purchase from tv commercial

Douglas enables perfume purchase from tv commercial

Perfumery chain Douglas has launched a German ad, which will run until the end of the year and which lets customers order the product instantly.

PayPal collaboration

Customers can immediately shop through their television, if they  have a HbbTV from provider SevenOne Media. They can then link their PayPal account to the television set and whenever they wish to purchase something, enter a four-digit code to confirm the purchase. With all known information already present at PayPal, the perfume will get home-delivered without any hassle.

 

Perfumery chain Douglas has more than 400 stores, slightly more than a third of its total number of stores, in Germany. It is active in 17 other European countries, with nearly 100 stores in the Netherlands.

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