Perfumery chain Douglas has launched a German ad, which will run until the end of the year and which lets customers order the product instantly.
Customers can immediately shop through their television, if they have a HbbTV from provider SevenOne Media. They can then link their PayPal account to the television set and whenever they wish to purchase something, enter a four-digit code to confirm the purchase. With all known information already present at PayPal, the perfume will get home-delivered without any hassle.
Perfumery chain Douglas has more than 400 stores, slightly more than a third of its total number of stores, in Germany. It is active in 17 other European countries, with nearly 100 stores in the Netherlands.