Douglas enables perfume purchase from tv commercial | RetailDetail

Douglas enables perfume purchase from tv commercial

Douglas enables perfume purchase from tv commercial

Perfumery chain Douglas has launched a German ad, which will run until the end of the year and which lets customers order the product instantly.

PayPal collaboration

Customers can immediately shop through their television, if they  have a HbbTV from provider SevenOne Media. They can then link their PayPal account to the television set and whenever they wish to purchase something, enter a four-digit code to confirm the purchase. With all known information already present at PayPal, the perfume will get home-delivered without any hassle.


Perfumery chain Douglas has more than 400 stores, slightly more than a third of its total number of stores, in Germany. It is active in 17 other European countries, with nearly 100 stores in the Netherlands.

Questions or comments? Please feel free to contact the editors

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.

Unilever warns online media: we can no longer advertize like this


Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.

Luxury brands spur on L’Oréal's profit


Despite weak turnover growth in 2017, cosmetics company L’Oréal still generated a much-improved net profit thanks to excellent luxury sales, where its margins are bigger.

Trekpleister director will become Kruidvat Belgium and France CEO


A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.

Ecover will update its entire product range


Belgian ecological laundry and cleaning detergent manufacturer, Ecover, will alter its entire product range’s packaging. Laundry detergent will alter first and the entire operation should be finalized within two years.

Unilever will cut jobs at Belgian retail sales team


Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Back to top