Chanel sells cosmetics brand Bourjois to Coty | RetailDetail

Chanel sells cosmetics brand Bourjois to Coty

Chanel sells cosmetics brand Bourjois to Coty

French luxury group Chanel will sell its cosmetics brand Bourjois to perfume manufacturer Coty in return for 4.2 % of the American company's shares. In total, Chanel will get 15 million shares, which means Bourjois is valued at 190 million euro.

With Chanel since 1898

 

Bourjois sells make-up, shower gel, deodorant and perfume and has been a part of Chanel since 1898. It is on sale in some 50 countries and is even France's third best-selling wholesale cosmetics brand, trailing Gemey Maybelline and L'Oréal Paris.

 

Analysts believe the sale makes sense: "The Wertheimer family (which owns the French luxury group) and Chanel want to focus on the very selective", while Bourjois has a mass production image. That does not fit the "exclusive character" Chanel wants to portray.

 

Alongside Chloé, Calvin Klein and Marc Jacobs

 

""We are looking forward to having the Bourjois brand as part of our portfolio of leading beauty products, as well as welcoming CHANEL as a Coty shareholder,” said Bart Becht, Chairman and Interim CEO of Coty Inc. The company was founded in 1904 by Frenchman François Coty, who had worked at Chanel as one of its 'noses' before moving to the United States.

 

Coty, which commercialises perfumes from Chloé, Calvin Klein and Marc Jacobs, has always wanted to become a worldwide player in the cosmetics business. It went public in June 2013 and manages a 4.6 billion dollar (3.6 billion euro) yearly turnover. Its main shareholder is John A. Benckiser holding.

 

Chanel has a 4.75 billion euro yearly turnover and is number two in the luxury market, behind Louis Vuitton. The company is still privately owned.

Questions or comments? Please feel free to contact the editors


Unilever warns online media: we can no longer advertize like this

12/02/2018

Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.

Luxury brands spur on L’Oréal's profit

09/02/2018

Despite weak turnover growth in 2017, cosmetics company L’Oréal still generated a much-improved net profit thanks to excellent luxury sales, where its margins are bigger.

Trekpleister director will become Kruidvat Belgium and France CEO

09/02/2018

A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.

Ecover will update its entire product range

31/01/2018

Belgian ecological laundry and cleaning detergent manufacturer, Ecover, will alter its entire product range’s packaging. Laundry detergent will alter first and the entire operation should be finalized within two years.

Unilever will cut jobs at Belgian retail sales team

22/01/2018

Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Colruyt family buys online pharmacy Newpharma

19/12/2017

The Belgian Colruyt family has become online pharmacy Newpharma’s majority shareholder. Newpharma is a Belgian online pharmacy active in both Belgium and France. 

Back to top