Chanel sells cosmetics brand Bourjois to Coty

Chanel sells cosmetics brand Bourjois to Coty

French luxury group Chanel will sell its cosmetics brand Bourjois to perfume manufacturer Coty in return for 4.2 % of the American company's shares. In total, Chanel will get 15 million shares, which means Bourjois is valued at 190 million euro.

With Chanel since 1898


Bourjois sells make-up, shower gel, deodorant and perfume and has been a part of Chanel since 1898. It is on sale in some 50 countries and is even France's third best-selling wholesale cosmetics brand, trailing Gemey Maybelline and L'Oréal Paris.


Analysts believe the sale makes sense: "The Wertheimer family (which owns the French luxury group) and Chanel want to focus on the very selective", while Bourjois has a mass production image. That does not fit the "exclusive character" Chanel wants to portray.


Alongside Chloé, Calvin Klein and Marc Jacobs


""We are looking forward to having the Bourjois brand as part of our portfolio of leading beauty products, as well as welcoming CHANEL as a Coty shareholder,” said Bart Becht, Chairman and Interim CEO of Coty Inc. The company was founded in 1904 by Frenchman François Coty, who had worked at Chanel as one of its 'noses' before moving to the United States.


Coty, which commercialises perfumes from Chloé, Calvin Klein and Marc Jacobs, has always wanted to become a worldwide player in the cosmetics business. It went public in June 2013 and manages a 4.6 billion dollar (3.6 billion euro) yearly turnover. Its main shareholder is John A. Benckiser holding.


Chanel has a 4.75 billion euro yearly turnover and is number two in the luxury market, behind Louis Vuitton. The company is still privately owned.

Questions or comments? Please feel free to contact the editors

Sephora launches smaller store formula


Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed


L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett


AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Estée Lauder doubles Victoria Beckham product range


Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.

Brazilian competitor on the verge of The Body Shop acquisition


French L’Oréal has entered exclusive negotiations with Brazilian Natura Cosméticos to sell store chain The Body Shop, in a deal that should be worth a billion euro.

Belgian online pharmacy Pharmasimple wants to conquer Europe


Pharmasimple, an online pharmacy founded in Brussels seven years ago, experienced a 66.2 % turnover growth to 11.3 million euro in 2016. However, it has lofty ambitions, targeting a 100 million euro turnover in the next five years.

Back to top