Boobs-’n-Burps expands into France

Boobs-’n-Burps expands into France

Boobs-’n-Burps, a Belgian chain of breast-feeding stores, has acquired its French competitor mamaNANA. Although mamaNANA currently only has a web shop, Boobs-’n-Burps is considering adding physical stores to its French presence.

Expansion required

Bio engineer and lactation specialist Roeline Ham launched Boobs-’n-Burps in June 2010 from her own living room, with a box of bras and a range of feeding tops. Five year laters, the company has stores in Antwerp, Brussels and Ghent, and an international web shop. In order to compete with the bigger competitors, it now feels the need to expand quickly.

 

MamaNANA mainly focuses on textile products, like breast-feeding clothing and feeding bras, a collection which will now be aligned with Boobs-’n-Burps's current product range. Pumps, books, services and several lactation-oriented accessories will now be added to its online product range, while its website design will get a make-over.

 

Ségolène and Drew Shagrin launched mamaNANA in 2005, in Paris. In 2011, its best year so far, it managed a turnover of more than 1 million euro.

 

Backed by investment fund

SI2 Fund, a relatively new investment fund, helped finance the deal after the fund had already invested in Boobs-’n-Burps in July 2013. It wants to help the chain achieve its expansion goals.

 

74 % of French mothers start out breast-feeding, while only 63 % of Belgian mothers do similarly. On the other hand, French mothers only breast-feed for 24 days before switching to other means or adding other methods to the mix.

Questions or comments? Please feel free to contact the editors


Sephora launches smaller store formula

24/07/2017

Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed

29/06/2017

L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett

22/06/2017

AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Estée Lauder doubles Victoria Beckham product range

22/06/2017

Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.

Brazilian competitor on the verge of The Body Shop acquisition

09/06/2017

French L’Oréal has entered exclusive negotiations with Brazilian Natura Cosméticos to sell store chain The Body Shop, in a deal that should be worth a billion euro.

Belgian online pharmacy Pharmasimple wants to conquer Europe

29/05/2017

Pharmasimple, an online pharmacy founded in Brussels seven years ago, experienced a 66.2 % turnover growth to 11.3 million euro in 2016. However, it has lofty ambitions, targeting a 100 million euro turnover in the next five years.

Back to top