Beate Uhse cuts 50 jobs

Beate Uhse cuts 50 jobs

Erotics company Beate Uhse, parent company for among others, will cut 50 jobs. The biggest hit will be in the division that takes care of the paper catalog.

New digital strategy

The jobs have to make place for Beate Uhse's new digital strategy. "We are in the process of changing our strategy, a strategy we implemented 5 years ago. the market has evolved tremendously: we have moved from DVD's to lingerie, from sex to lingerie, from men to women, from catalog and retail to online sales and marketplaces like and Amazon. Those changes have rocked our company to the core", marketing director Marc Koster said.


He compares the situation to Neckermann, that failed to implement an omnichannel strategy in time, which is why it got into trouble. Koster feels that is why it is necessary to "cut into its own flesh". Several stores will lose jobs, but the majority of cuts will take place at Beate Uhse's main office in Walsoorden.

Questions or comments? Please feel free to contact the editors

Colruyt family buys online pharmacy Newpharma


The Belgian Colruyt family has become online pharmacy Newpharma’s majority shareholder. Newpharma is a Belgian online pharmacy active in both Belgium and France. 

Zalando ventures into make-up with physical store


Fashion web shop Zalando is to start selling beauty products in Germany and in order to better present those products, it will open a physical beauty store in Berlin. Last quarter, Zalando came close to a 30 % turnover growth.

Dollar Shave Club ready for Europe


The Dollar Shave Club will arrive on European shores next year. The razor blade subscription service, owned by Unilever, has long since been a success in the United States.

Unilever interested in Estée Lauder


Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula


Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed


L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

Back to top