Beate Uhse cuts 50 jobs | RetailDetail

Beate Uhse cuts 50 jobs

Beate Uhse cuts 50 jobs

Erotics company Beate Uhse, parent company for among others, will cut 50 jobs. The biggest hit will be in the division that takes care of the paper catalog.

New digital strategy

The jobs have to make place for Beate Uhse's new digital strategy. "We are in the process of changing our strategy, a strategy we implemented 5 years ago. the market has evolved tremendously: we have moved from DVD's to lingerie, from sex to lingerie, from men to women, from catalog and retail to online sales and marketplaces like and Amazon. Those changes have rocked our company to the core", marketing director Marc Koster said.


He compares the situation to Neckermann, that failed to implement an omnichannel strategy in time, which is why it got into trouble. Koster feels that is why it is necessary to "cut into its own flesh". Several stores will lose jobs, but the majority of cuts will take place at Beate Uhse's main office in Walsoorden.

Questions or comments? Please feel free to contact the editors

Australian cult brand Aesop opens in Belgium


Aesop, an Australian beauty brand, is to open a first store in the Belgian fashion capital Antwerp. It would be the first own store for the chain in the Benelux. 

Henkel stays steady in difficult market conditions


Despite negative exchange rates and logistical issues in the United States, Henkel still sees positive signs in the first quarter. Its glue division outperformed the laundry and beauty divisions.

P&G wants 100 % recyclable packaging by 2030


Procter & Gamble has announced new sustainability targets for 2030, as it has already – for the largest part – reached its 2020 targets. One of its goals is to make sure that all packaging is recyclable or reusable.

Zalando launches beauty product sales


Zalando launched its beauty product range in Germany today, which it announced in October. Markets outside of Germany will follow later.

CK Hutchison owner steps down


Li Ka-shing, CK Hutchinson’s owner and CEO, will step aside mid-May. The 89-year old will then pass on the baton to his eldest son, Victor Li, who will then take control of chains like Kruidvat and ICI Paris XL.

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.