Belgian DIY group Bricoalliance has once again expanded to the North: after adding Baltic Bauhof last June, the newest member to join is Icelandic BYKO.
Icelandic market leader
With seven stores at an average surface of 12,000 square metres adding up to a turnover of 70 million euro, BYKO is market leader in Iceland. The chain is concentrated around the capital Reykjavik, where more than half of the Icelandic population lives.
As a part of the Norvik holding that specialises in wood production, 50 year old BYKO is an interesting expansion for the Belgians. Conversely, BYKO considers the sheer volume and knowledge of Bricoalliance a great help in expanding its market position.