Consumer would like to pay with a fingerprint

Consumer would like to pay with a fingerprint

Nine out of 10 participants of the MasterCard and International Card Services experiment, which examines online payments with fingerprints or selfies, say they would prefer these methods to the usual password.

Safer and simpler

750 people entered the pilot project and did not use any pin number, password or other confirmation code to pay for online orders during 6 months. Afterwards, 93 % said they would prefer using the fingerprint method, while 77 % would not object to the facial recognition method.


Many users enjoy the convenience and feel a fingerprint or a selfie is much easier than a password. "We will look into the options to integrate the technology into apps used by banks or technological companies and see how we could facilitate selfie or fingerprint payments", MasterCard Netherlands Country Manager Arjan Bol said.


The participants are also convinced the system is safe and nearly 75 % believes biometric identification will help limit fraud. "The benefit of biometrics compared to password is its convenience. People tend to forget passwords, making the payment process excruciatingly long and complex. That is why they will slowly disappear and make way for a potentially more consumer-friendly alternative, like biometric identification", André Ijbema (ICS Manager Risk Management) said.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

AI has to help MasterCard fight fraud


Mastercard has launched artificial intelligence into its global network to help financial institutions to validate realtime transactions more accurately and to refuse falsified transactions.

Amazon workload prompts suicide attempt


An Amazon employee has sustained injured after he jumped off the company's main building in Seattle, in what apparently was a suicide attempt because of the American web shop's intense workload.

Amazon fights fake reviews with new rules


American web shop Amazon has created a new rule for user reviews: customers can only rate five items every week, in an attempt to ward off fake reviews.

European Ministers clear path for online shopping abroad


Citizens in the European Union should be able to buy something online in another European country much more easily. The European Ministers of Economy reached an agreement in this regard, but now the European Parliament still has to do the same.

Alibaba acquires stake in discount chain


Chinese Alibaba has acquired a 32 % stake in Sanjian Shopping Club, a chain with 160 discount supermarkets in China and supposedly more than one million members.

Rakuten is FC Barcelona's main sponsor


Starting next season, Rakuten (Japan's version of Alibaba or Amazon) will become Spanish football club FC Barcelona's main sponsor. The move is quite remarkable, because the Japanese giant shuttered a portion of its European activities earlier this year.

Back to top