Consumer would like to pay with a fingerprint

Consumer would like to pay with a fingerprint
http://www.shutterstock.com/nl/pic-326499737/

Nine out of 10 participants of the MasterCard and International Card Services experiment, which examines online payments with fingerprints or selfies, say they would prefer these methods to the usual password.

Safer and simpler

750 people entered the pilot project and did not use any pin number, password or other confirmation code to pay for online orders during 6 months. Afterwards, 93 % said they would prefer using the fingerprint method, while 77 % would not object to the facial recognition method.

 

Many users enjoy the convenience and feel a fingerprint or a selfie is much easier than a password. "We will look into the options to integrate the technology into apps used by banks or technological companies and see how we could facilitate selfie or fingerprint payments", MasterCard Netherlands Country Manager Arjan Bol said.

 

The participants are also convinced the system is safe and nearly 75 % believes biometric identification will help limit fraud. "The benefit of biometrics compared to password is its convenience. People tend to forget passwords, making the payment process excruciatingly long and complex. That is why they will slowly disappear and make way for a potentially more consumer-friendly alternative, like biometric identification", André Ijbema (ICS Manager Risk Management) said.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Amazon is working on several physical store formulas

27/03/2017

Amazon has had a number of physical book stores for a while now and Amazon Go is its cash register-free supermarket formula, but according to insiders, it has several more store formulas prepared.

Australian company now owns Kleding.nl

03/03/2017

Australian Mitula Group has acquired clothing search engine Kleding.nl and affiliate company Fashiola for 11 million euro. Despite its new owner, Kleding BV will continue to operate autonomously.

Amazon and Zalando fined for misleading online promotions

24/02/2017

Nineteen web shops, including Zalando, H&M and Amazon, were fined 2.4 million euro in France because of misleading promotions.

Amazon will create 15,000 European jobs in 2017

20/02/2017

American online powerhouse Amazon aims to create 15,000 new jobs in Europe this year (among which 2,000 in Germany, 1,500 in France and 5,000 jobs in the United Kingdom), as the company looks to expand its logistics network and other services.

Google Home adds shopping

17/02/2017

Google Home, which is Google's voice assistant, has added a shopping functionality to its options, taking on Amazon's Alexa.

Amazon looking for store space in London

07/02/2017

Sources indicate Amazon is looking for store space in London, apparently to open an Amazon Go supermarket someday. This particular type of supermarket, with only 1 existing store in Seattle, has no cash registers.

Back to top