British Tescos to offer free WiFi

Consumers who enter your store, produce their smart phone and start comparing prices with others: for most retailers it is their worst nightmare, for Tesco it is an opportunity to exploit boldly. 

Offering an extra service - and more

Tesco will be the first British chain to offer all its customers free WiFi in stores. Anyone who enters can log on to their network for free and start surfing while filling the shopping basket. “We know that consumers already are surfing to compare prices and to search recipes”, says CIO Mike McNamara, “so we just offer them an extra service. “

 

Of course, this is not Tesco's only reason to offer the new service. Their customers loyalty card will be linked to the smart phone, so special offers and personalised recipes can be sent straight to the shopping customer's smart phone. Moreover, Tesco stores are already equipped with WiFi for internal use, so the new policy would not demand huge investments. 

 

The WiFi is just one of the moves with which new CEO Philip Clarke wants to bring new life to the British stores and follow the changing consumer behaviour. The project will start with four trial projects, but in 12 months, all British Tescos should have the free WiFi.

Consumers who enter your store, produce their smart phone and start comparing prices with others: for most retailers it is their worst nightmare, for Tesco it is an opportunity to exploit boldly. 

Offering an extra service - and more

Tesco will be the first British chain to offer all its customers free WiFi in stores. Anyone who enters can log on to their network for free and start surfing while filling the shopping basket. “We know that consumers already are surfing to compare prices and to search recipes”, says CIO Mike McNamara, “so we just offer them an extra service. “

 

Of course, this is not Tesco's only reason to offer the new service. Their customers loyalty card will be linked to the smart phone, so special offers and personalised recipes can be sent straight to the shopping customer's smart phone. Moreover, Tesco stores are already equipped with WiFi for internal use, so the new policy would not demand huge investments. 

 

The WiFi is just one of the moves with which new CEO Philip Clarke wants to bring new life to the British stores and follow the changing consumer behaviour. The project will start with four trial projects, but in 12 months, all British Tescos should have the free WiFi.

Questions or comments? Please feel free to contact the editors


Arket Brussels opens: discover H&M's latest concept

14/09/2017

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Nordstrom opens store without storage

13/09/2017

American fashion chain Nordstrom is to trial a new store formula in Los Angeles next month, in which customers will only be able to get advice and try out clothing. Purchases can be picked up at the store at a later date.

Primark benefits from weaker British economy

12/09/2017

Irish fashion chain Primark takes full advantage of the weak British economy, which prompted its parent company AB Foods to adjust its full-year forecast. The chain will also continue its expansion plans.

Participatiemaatschappij Vlaanderen invests in FNG

11/09/2017

Government investment fund Participatiemaatschappij Vlaanderen (PMV) will invest 15 million euro in fashion group FNG in return for 5 % of its shares. The money will go towards international expansion.

Gap Inc will focus on Old Navy and Athleta

08/09/2017

American fashion company Gap will alter its internal strategy and turn its attention to Old Navy and Athleta. Gap and Banana Republic, which both received the most attention up until now, will have to step aside.

Global Fashion Group cuts losses

08/09/2017

Global Fashion Group, the fashion group founded by investment group Kinnevik and Rocket Internet, managed to lower its losses even more in the second quarter. On top of that, turnover grew more than 25 %.

Back to top