Video service Youtube has launched a new feature, which will make it possible to buy products that are shown in clips almost directly. The first brand that will be offered this way, is TRESemmé, a line of hair products from Unilever.
Watch a tutorial and buy the product
According to Google this feature is a logical step in their process. At the moment countless people visit the video website to learn more about products through tutorials. One of the channels that became successful with this, is that of TRESemmé, where consumers can watch interviews and videos about how they can take better care of their hair. Thanks to this new feature, those viewers can now buy the products shown in the videos, quick and easy.
Google is hoping to turn views into sales: the channel of TRESemmé has had 2.7 million views already, a huge potential market. The company also says it will get no commission from products sold via this feature.
The feature also only works when the viewer is on the channel, so it will not work on embedded videos. Google is hoping advertisers will contact Google to see what their options are in this new set-up. For now the feature is only available for producers of consumer articles that are premium members of Google.