Orchestra digitizes stores

Orchestra digitizes stores

Baby and children store chain Orchestra, which owns Belgian Prémaman and Baby 2000, will start using iPods in every store. Customers can, among other things, scan products which will immediately be added to an online baby gift registry.

Independent

A salesman can create an account to connect to the new system and from then on, customers can start scanning articles with the bar code scanner on the iPod. These items will immediately be added to a baby gift registry, but also instantly change the article's stock levels. This should allow the customer to operate independently instead of having to rely on a salesman. 

 

Employees can also use the iPods to check supplies and to scan particular bar codes which show something is no longer available in the store. They can then immediately order new items and check when it will be delivered.

 

Orchestra will expand the system to all of its stores in France, Belgium and Luxembourg over the next few months.

Questions or comments? Please feel free to contact the editors


Facebook launches its Marketplace in Europe

16/08/2017

In October 2016, Facebook launched a marketplace for used items in several countries, including the United Kingdom and the United States. That marketplace is now also coming to Belgium, the Netherlands and fifteen other European countries.

AS Adventure acquires German McTrek

14/08/2017

Belgian outdoor chain AS Adventure has acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market for the Belgians, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

German Henkel has had a record second quarter, when turnover reached nearly 5.1 billion euro. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone, thanks to its acquisition of laundry detergent company Sun.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

Back to top