Luxury company LVMH will join investment group Groupe Arnault and private equity firm Catterton in a new private equity firm called L. Catterton. The goal is to invest in brands with major growth potential.
The new company will bring together several activities from its members: Catteron's North and South American operations, LVMH and Groupe Arnault's European and Asian prviate equity and real estate business. Together, they will invest in young brands.
L Catterton is a continuation of the collaboration between the three companies that have long since joined forces. Groupe Arnault belongs to Bernard Arnault's family, who is LVMH's CEO and also the luxury company's largest shareholder.
Groupe Arnault and LVMH already invested in Catterton's activities in 1998, a collaboration that is now more clearly defined in this new company. Together, they hope to increase the value of their investments to more than 12 billion dollars (11.2 billion euro).
Catterton has invested in fitness chain Pure Barre and the salad bar chain Chopt Creative Salad Company. LVMH and Groupe Arnault have invested in Italian food formula Cigierre and shoe brand Giuseppe Zanotti.