Lego achieves excellent result thanks to Asian market | RetailDetail

Lego achieves excellent result thanks to Asian market

Lego achieves excellent result thanks to Asian market

Danish toy manufacturer Lego has performed markedly better in the first half of 2015, with both turnover and profit up a lot, mainly thanks to excellent performances in Asia.

Jurassic World

Lego's turnover grew 23 % to 14.1 billion Danish krona (1.9 billion euro), while net profit grew 31 % to 3.6 billion krona (482 million euro). Part of the turnover growth was thanks to the weaker euro and Danish krona, as exchange rate effects accounted for 5 % of the turnover growth.

 

The company also experienced excellent results in Asia, which have prompted Lego to expand its Asian activities, including a new factory in China. All Jurassic World-related products also performed very well and its "girl toys" also sold decently. 

 

This performance places Lego well ahead of its competitors in the toy market: Hasbro only experienced minor growth, while Barbie manufacturer Mattel even had to deal with a 5 % turnover drop.

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