Lego achieves excellent result thanks to Asian market | RetailDetail

Lego achieves excellent result thanks to Asian market

Lego achieves excellent result thanks to Asian market

Danish toy manufacturer Lego has performed markedly better in the first half of 2015, with both turnover and profit up a lot, mainly thanks to excellent performances in Asia.

Jurassic World

Lego's turnover grew 23 % to 14.1 billion Danish krona (1.9 billion euro), while net profit grew 31 % to 3.6 billion krona (482 million euro). Part of the turnover growth was thanks to the weaker euro and Danish krona, as exchange rate effects accounted for 5 % of the turnover growth.

 

The company also experienced excellent results in Asia, which have prompted Lego to expand its Asian activities, including a new factory in China. All Jurassic World-related products also performed very well and its "girl toys" also sold decently. 

 

This performance places Lego well ahead of its competitors in the toy market: Hasbro only experienced minor growth, while Barbie manufacturer Mattel even had to deal with a 5 % turnover drop.

Questions or comments? Please feel free to contact the editors


Former Delhaize CEO Denis Knoops main shareholder in 1PopUpStore

24/05/2018

There is life after Delhaize: former Delhaize Belgium CEO, Denis Knoops, has become a majority shareholder at 1PopUpStore, which owns Chronostock, a company that is specialized in temporary stores.

“Urgent action needed against territorial supply constraints”

23/05/2018

(content provided by EuroCommerce) Speaking to mark the launch of the Benelux study on territorial supply constraints, EuroCommerce Director-General Christian Verschueren argued for the EU to act on big brands’ fragmentation of the European market.

Action owner 3i wants to keep chain after all

22/05/2018

Investor 3i wants to keep a hold of Action after all. Even though the owner made it seem like it was looking for a buyer, 3i now denies it.

Drastic measures for Marks & Spencer: 100 stores to shut down

22/05/2018

British retailer Marks & Spencer wants a strict restructuring: in the next four years, it wants to shut down 100 British stores (instead of 60). “We need to do this to safeguard the future”, it said.

Action owner wants to sell stake

18/05/2018

Action’s owner, investment firm 3i, aims to sell a part of the discount store chain next year. The Brits would want to sell a 35 % stake in the firm.

Belgian fund close to HEMA acquisition

09/05/2018

Belgian Core Equity holding is allegedly close to acquiring Dutch chain HEMA: a verbal agreement is apparently in place, all that is required are the signatures.