Kruidvat Benelux appoints Johan Boeijenga as COO | RetailDetail

Kruidvat Benelux appoints Johan Boeijenga as COO

Kruidvat Benelux appoints Johan Boeijenga as COO

Johan Boeijenga is Kruidvat Benelux' new COO and will succeed Ignace Van Poecke, who has announced he wants to dial back his involvement in parent company A.S. Watson.

Plenty of experience

Boeijenga has already worked at Ahold, Jumbo Supermarkten and DA Holding as part of their general and operational retail management team. From 1 January 2015, he will become Chief Operating Officer at Kruidvat Benelux, while his predecessor will continue to represent A.S. Watson in several branch-related organizations and committees.


Jeroen van der Hamsvoort will also get a new position within A.S. Watson: he will leave his position as supply chain manager and become ICI Paris XL Netherlands' COO.


"I want to thank Ignace and Jeroen for their work and their contribution to our organization's excellent results. A.S. Watson is also happy to help Jeroen achieve his ambition of expanding his retail experience even further", CEO Gerard van Breen (Watson Benelux) said. "We happily welcome Johan Boeijenga, who we expect to strengthen our position as market leader, thanks to his wealth of experience in general and operational retail management."

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