The UK Trade & Investment has elected Dutch chain Hema as the "Best newcomer in the English market", partly because of its popular paprika potato chips, syrup waffle and its merry figure stamps.
"On the right path"
It is a quick appreciation of the Hema stores, as the brand only arrived in London in June. It had also opened a first store in Spain earlier this year, while it will open its 21st French store later this year. Hema will focus on foreign expansion in the upcoming years.
"We notice that foreign Hema store openings abroad are immediately welcomed by the public. Our successful formula, which elevates the simple through a unique price, the perfect quality and a surprising design, comes across well abroad. Our pricing in the United Kingdom illustrates that we are on the right path", CEO Ronald van Zetten said.