Hasbro sold more toys in 2014 | RetailDetail

Hasbro sold more toys in 2014

Hasbro sold more toys in 2014

Toy manufacturer Hasbro, known for its Monopoly, My Little Pony and Star Wars line-up, has managed a 5 % turnover increase last year, up to 3.8 billion euro. That is much better than what its competitor, Mattel, has achieved.

Growth in all markets

The American toy manufacturer has ended 2014 with a 4.3 billion dollar turnover (some 3.8 billion euro), which is a 5 % increase compared to 2013 and even a 7 % growth if exchange rate fluctuations are eliminated. Particularly its non-US toys geared towards boys performance is remarkable, helped by brands like Transformers, Star Wars, The Avengers and Jurassic Park.


Net profit grew 45 % compared to 2013, reaching 415.9 million dollars. The difference with its main competitor Mattel could not be greater: Barbie and Fisher-Price sales have been dwindling for years and Mattel was even forced to fire its CEO recently.


Hasbro has been able to tap into the success of brands like Transformers and movies based on the popular Marvel Comics universe (like Spider-Man), which is something Mattel does not have. With upcoming sequels in the Star Wars, The Avengers and Jurassic Park brands, Hasbro will probably be able to close the gap with Mattel considerably, especially as it has also been able to steal away the Disney princess doll license right from under Mattel's nose. It will be able to sell these dolls, with the hugely popular Frozen franchise included, from 2016.

Questions or comments? Please feel free to contact the editors

The end of the retail employee


For the first time it’s safe to say that the future of work is really fabricated by futuristic events. People will need to become just as versatile as AI technologies and blockchain applications. Are you ready?

Alibaba doubles Lazada investment


Chinese Alibaba will once again invest 2 billion dollars (1.6 billion euro) into e-commerce company Lazada, active in Southeast Asia. It invested a similar sum in the group about two years ago.

CK Hutchison owner steps down


Li Ka-shing, CK Hutchinson’s owner and CEO, will step aside mid-May. The 89-year old will then pass on the baton to his eldest son, Victor Li, who will then take control of chains like Kruidvat and ICI Paris XL.

Toys ‘R’ Us goes bankrupt


The definitive end is approaching for the former toy store giant, Toys “R” Us. After the death sentence was signed for its 100 British stores, its American store network will also shut down.

Unilever chooses Rotterdam


The long-standing rumour has now been confirmed: Unilever will have its main office in Rotterdam, rather than London. The food and detergent giant’s board has made the call after nearly a year of debate.

Claire’s edges closes to bankruptcy


Store chain Claire’s is allegedly preparing to shut down in the next few weeks. Following that, the current owner, Apollo Global Management would give the company to several debtors.

Back to top