"Consumers increasingly become omnishoppers"

"Consumers increasingly become omnishoppers"

A recent MasterCard study shows that 80 % of customers will look up additional information online prior to a purchase. Despite the fact we look ever more things up online, the majority of our purchases still take place offline.

80 % searches online

The study shows that an overwhelming majority of consumers will use technology while shopping, like apps on smartphones and technology in stores that helps customers view and order items. Customers still predominantly choose to buy their products in an actual store, because they expect faster and better service there - while the social factor still counts as well. Retailers have to make sure they have plenty of products in stock, because 73 % feels a lack of stock is their biggest frustration.

 

A mere 26 % of customers says it is willing to try out a new retailer, which can be a problem for companies that seek to attract new customers. 11,337 people from 9 countries (including Brazil, Germany, China and the United States) participated in the study.

Questions or comments? Please feel free to contact the editors


Amazon almost ready to launch first cashierless Go

20/11/2017

According to certain sources, Amazon is currently hiring construction managers and marketers for its Amazon Go team. This move may suggest that the cashierless supermarket concept may be ready for prime time – for real this time.

Turnover for 100 largest web shops in Belgium grows 13.5 %

16/11/2017

Turnover for the top 100 web shops in Belgium grew 13.5 % from 3.7 to 4.2 billion euro. Digital sales for food items and household products have increased considerably.

Barbie rejects G.I. Joe & co (for now?)

16/11/2017

Toy giant Mattel has allegedly turned down competitor Hasbro’s bid, according to press agency Reuters’ anonymous sources close to the deal. It is still unclear what the repercussions would be.

Henkel increases full-year turnover forecast

15/11/2017

For the first time ever, Henkel will pass the fifteen billion euro turnover milestone for the first nine months of the year. The company will also increase its turnover and profit forecast on the back of these excellent performances.

Singles' Day alters the global retail calendar, even here

14/11/2017

Move aside Christmas turnover, Singles’ Day is the world’s largest shopping holiday – by far. Alibaba generated a 22 billion euro turnover in a single day and even Bol.com took advantage of the day. Are we heading to a new retail calendar?

Avoid long waiting lines at cash registers thanks to Google Maps?

13/11/2017

Google will add a new option to its Maps app on 23 November: users will then be able to assess how much time they will lose at the cash register.

Back to top