Canadian woman has become Walmart Europe's new CEO

Canadian woman has become Walmart Europe's new CEO

Shelley Broader, the current CEO of Walmart Canada, has become Walmart Europe-Middle East-Africa's new CEO on 1 June. The move is not the only change in management CEO Doug McMillon has made at the world's largest distributor.

From Canada to Europe

Shelley Broader will lead Walmart EMEA (Europe, Middle East and part of North Africa) from 1 June onward, taking charge of 1,345 stores and 285,000 employees.

 

Broader (49) has been with Walmart Canada since December 2010, arriving there after a 20-year long career in North American retail (with Hannaford among others). She started out as Walmart Canada's chief merchandising officer and became its CEO in September 2011. She helped Walmart sail through Target Corp.'s Canadian arrival unscathed.

 

She will report directly to David Cheesewright, Walmart International's CEO. "Shelley's leadership of our business in Canada during a time of increased competition underscores her knowledge of the retail environment which will serve her well in her new role", Cheesewright stated. Broader will keep control of the Canadian operations until a successor can be appointed.

 

CEO McMillon's decisions

Broader's appointment is a new step towards the restructuring of Walmart's foreign operations. Greg Foran had only last month become Asia's CEO (after his stint as Walmart China's CEO since 2012). He will succeed Scott Price, who has been recalled to the main office in Bentonville (Arkansas) as executive vice president.

 

These management changes show that newly-appointed CEO Doug McMillon is pushing through his decisions at the world's largest distributor as he tries to stop the slowing sales, both in the United States as abroad. The company is running a pilot with smaller, inner-city stores in the United States to help counter these slower sales. Its first quarter (until 30 April) turnover and profit were below expectations, while its second quarter forecast is not looking too positive either.

Questions or comments? Please feel free to contact the editors


Shoptalk Europe: prices go up at midnight

21/09/2017

(advertorial) Shoptalk Europe, the event for retail and ecommerce innovation held 8-11 October 2017 in Copenhagen, covers trends, technologies and business models reshaping how consumers discover and shop in an age of digital disruption.

EuroCommerce: protectionism, Europe’s greatest challenge

15/09/2017

(Content provided by EuroCommerce) According to EuroCommerce Director-General Christian Verschueren, the sector faces many challenges due to a rising tide of protectionism worldwide and within Europe.

Last ten days for cheaper tickets Shoptalk Europe

14/09/2017

(advertorial) Shoptalk Europe (8-11 October in Copenhagen) is the new event for retail and ecommerce innovation. It covers transformational trends, technologies and business models reshaping how consumers discover and shop in an age of digital disruption.

"EU has to define eCommerce's boundaries better"

13/09/2017

Dutch European Parliament member Marietje Schaak feels the European Commission should create a better framework for digital trade in and with European member states. Otherwise, major internet companies will decide the standards themselves, she fears.

Europe wants legal framework for franchisees

13/09/2017

The European Parliament has accepted the “The functioning of franchising in the retail sector” study, which lists several solutions to strengthen a franchisee’s position.

Google appeals European fine after all

12/09/2017

Despite earlier indications that Google would just alter its Google Shopping approach to comply with European legislation, it has now decided to appeal the monster fine.

Back to top