Amazon introduces Prime to Belgium and the Netherlands

Amazon introduces Prime to Belgium and the Netherlands
Shutterstock

Amazon still does not have a complete web shop in Dutch, but that does not stop the American eCommerce giant to launch new services in the region. Starting today, Amazon Prime is available in the whole of Belgium and the Netherlands.

Free shipping

Customers with an Amazon Prime subscription can get their orders delivered at home for free and get access to Prime Video. Members also get discounts, can store photographs online for free and get a paid account for gaming streaming service Twitch. The entry level price is 3.99 euros per month or 49 euros per year. Starting April 2018, it will increase to 5.99 euro per month. In order to use the free shipping, customers will have to order off the German web shop, which includes iDeal as a payment service. A entirely Dutch web shop does not seem likely in the near future: Amazon.nl does exist, but only sells eBooks. 

 

For the Dutch-speaking people, the subscription will be a lot cheaper than for the Germans, who have to pay 7.99 euros per month. However, they do get access to the German web shop’s full product range. Bol.com has a similar service, called Select, but that only costs 9.99 euro per year. It also included free shipping and same-day delivery (and Sunday deliveries), which Amazon does not offer.

 

Prime’s expansion is meant to build a large customer pool here, after Amazon had already added the Dutch language to its iOS and Android apps, which enabled Dutch-speaking customers to place orders more easily.

 

French-speaking Belgians have had access to Amazon Prime since late last year, but have to go to the French website.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

EU needs to lead in fight against protectionism

08/12/2017

(Content provided by EuroCommerce) On the occasion of the European Trade Policy Day today, EuroCommerce urges the European Union to fight against the growing protectionist tendencies everywhere.

Hema returns to profitability

07/12/2017

Hema has become profitable again: after improved net losses in the past quarters, the Dutch chain has managed to become profitable again in the third quarter.

Huge third quarter loss for Hudson’s Bay

07/12/2017

Canadian Hudson’s Bay suffered a huge loss in its third quarter of 2017. Its turnover also slumped compared to the year before.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Hema opens first Belgian flagship stores based on international formula

06/12/2017

Dutch Hema has opened its first Belgian flagship store in Brussels, based on its international store formula. It will open a similar store in Antwerp by the end of the week.

Countdown commercials: the new advertising trend?

05/12/2017

Online luxury retailer Yoox has launched a new type of YouTube ad: the flash offers are only valid for fifteen seconds. If you do not click during the ad, you are too late. The ad campaign will run until mid December.

Back to top