Dutch discount chain Action's rapid growth has continued, leading to more than 600 stores already. This year alone, the company opened 113 new stores, including in Austria.
French distribution center
Action opened its first Austrian store in Kittsee, on 26 November, which means the company has now entered 6 different markets: the Netherlands, Belgium, France, Germany, Luxembourg and Austria.
Only last week, Action opened its 100th store in France and has even struck a deal in principle with French La Halle, to acquire several of its stores. Although it remains to be seen how many it will actually acquire, it will definitely transform 2 La Halle stores into Action stores this year. It will also open a new distribution center near Paris early 2016, to support its French growth.
"Action has become an international organization and that makes me very proud. The formula has a huge potential for growth and everything we do is focused on happy customers. Our growth allows us to get people acquainted with our low prices and expansive, ever-changing product range. Our increase in stores is also positive for the local economy and employment rates", Action CEO Ronald van der Mark said.