General

General

Marks & Spencer opens first stores in new brand style

Kensington High Street witnessed the opening of the first renovated Marks & Spencer store this week, just before the opening of its Stratford City store. The latter, located in Europe's biggest urban shopping centre, is the first new store to immediately adopt the new M&S style.


Marc Bolland, Marks & Spencer's CEO since 2009, has been pushing for the restyling operation since his predecessor's attempt to revamp the “very British” - but according to some also “very boring” - chain was proven unsuccessful. 

Individually tailored stores

The Kensington High Street store was the first to be given a completely new interior. Not only the lighting and signposting was new, but the whole concept was redeveloped. In Bolland's plans, stores will be individually tailored to their location and shoppers' wishes. The Kensington store includes a new bakery and deli section, while own brands will be prominently featured in the food hall. 

 

In the strategy to make stores easier to navigate through, product labelling will be clearer and product grouping will be more obvious. Each sub-brand will be given a kind of “shop in shop” and the signposting will receive different colours to enhance this effect. Clothing labels too will be differentiated, as the “Marks & Spencer” name disappears from labels – either to give more room to labels like Per Una or Blue Harbour, or to be replaced by the new “M&S Men” and “M&S Woman” labels. 

€700 million operation

Marks and Spencer will open twelve more renovated stores in September and October and if successful, the new format will be used in up to 100 other stores by March 2012. At the end of 2013, all 700 UK stores should be revamped, the whole operation costing an estimate £600 million (€700 million). 

 

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Europe's largest urban shopping centre opens in Olympic area

Tens of thousands of people celebrated the opening Europe's largest urban shopping centre yesterday, as London's Westfield Stratford City opened its doors for the public. 300 stores, over 50 restaurants, a casino, a cinema complex with 17 screens: 180,000 m² of retail and leisure were waiting to be discovered. The shopping centre is a highlight of the Stratford City redevelopment plans, along with the Olympic area and the Stratford International railway station.

International transport hub

Australia based Westfield, owning over 120 shopping centres in Australia, Great-Britain, New Zealand and the US, has done everything to accommodate the millions of expected visitors. In addition to the 5000 dedicated parking spaces, the company has invested £150 million (€170 million) in public transport facilities. The new shopping centre is situated next to two huge railway stations: Stratford International (with possible direct trains to Brussels, Paris and Frankfurt after the 2012 Olympics) and Stratford Regional (with one regional train per minute one of the busiest in the UK). 

No white elephant

“This will bring economic activity to east London that has been missing”, said Frank Lowy, chairman of Westfield. The company hopes that 70% of the Olympic visitors will also explore the shopping centre, but remains confident that it will not become a white elephant when the Games are over. Four million consumers live in the catchment area, while public transport connections are excellent and there is no competition to speak of.

95% occupancy rate

One major success for Westfield is the occupancy rate, which was 95% at the time of opening, including retail giants like John Lewis, Marks & Spencer, Forever 21, Zara and H&M. Several stores however were not yet operational yesterday as many retailers apparently waited until Westfield Stratford City had attracted enough major retailers. The group maintains that all stores will be up and running before the holiday season of this year. 

18,000 new jobs

The shopping centre has been and will remain very important for employment in this former brownfield in one of London's poorest boroughs: an estimated 18,000 new jobs will be created – including 2000 for the local unemployed. London's mayor Boris Johnson stressed that this project was  triggering the “greatest regeneration in east London since the Middle Ages”. Westfield Stratford City has cost the Australian group 1.45 billion pounds (1.7 billion euro).  

 

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Asian top location rents boom, Fifth Avenue still first

For the first time since the start of the economic crisis, rents in the world's top locations have been rising again. In 81% of the countries prices went up or stayed the same – far better than the 66% of last year. Global prime rents increased by 4.8% after two years of going down.

Asia booms in renting price list

International real estate agency Cushman & Wakefield looked into 278 shopping streets in 63 countries for their report “Main streets across the world”, and found out that especially Asian markets are on the rise. Three of the four most expensive shopping streets in the world are in Hong Kong, the number six is Japanese and the fastest climber in the world, Wangfujing, is Pekinese. 

 

John Strachan, Global head of retail at C&W, explains that , “the recovery in the West is fragile but our offices have seen enhanced levels of business, particularly in the major city centres which are on the shopping lists of many international brands. Supply is short and both rents and prices are being forced upwards. Retailers continue to expand in the Middle-East and Japan, but China and India remain the focus of attention for many of the world’s leading retailers.’’

Fifth Avenue most expensive location on earth

For the tenth year running, New York's Fifth Avenue is the most expensive shopping street in the world: rents there increased 22% to 16,704 euro (per square meter and per year). Hong Kong occupies the next three spots with Causeway bay (14,426 euro), Central (12,022 euro) and Tsim Sha Tsui (10,224 euro). Another New York street, East 57th, lands on the fifth spot with a yearly rent of 8909 euro. 

 

Further back in the top-10, there are two streets in Tokyo: Ginza (sixth with 7750 euro) and Omotesando (ninth with 7130 euro), two European streets: the Champs Elysées on number eight (7364 euro) and London's New Bond Street on number ten with 6901 euro. The odd one out is Sydney's Pitt Street Mall, where prices went up 33% to earn the Australians a seventh place in the global top-10 with 7384 euro.

European top is very concentrated

In Europe, prime rents are far more stable: the average growth was 1.9%, with very few locations really losing ground. Helsinki's city centre was the fastest growing European top location with a 33% rent rise. All ten European top locations are either British, Italian or French, with the notable exception of Zürich's Bahnhofstrasse at number five.

 

The European list,  including all streets, is: 

 place

location 

city 

price per year 

 1.

Avenue des Champs Elysées 

Paris, France 

€ 7364  

 2.

New Bond Street 

London, UK 

€ 6901 

3. 

Via Montenapoleone 

Milan, Italy 

€ 6800 

4. 

Via Condotti 

Roma, Italy 

€ 6700 

5. 

Bahnhofstraße 

Zürich, Switzerland 

€ 6553 

6. 

Piazza San Lorenzo 

Milan, Italy 

€ 5900 

7. 

Oxford Street 

London, UK 

€ 5113 

8. 

Corso Vittorio Emanuele 

Milan, Italy 

€ 4800 

9. 

Rue du Faubourg Saint-Honoré 

Paris, France 

€ 4787 

10. 

Avenue Montaigne 

Paris, France 

€ 4787 

 

The “filtered” list, with only one location per country, also includes Kaufingerstraße (Munich, 3960 euro), Kärntnerstraße (Vienna, 3300 euro), Portal de l'Angel (Barcelona, 3120 euro), Tverskaya (Moscow, 3104 euro) and Grafton Street (Dublin, 3007 euro). The most expensive Dutch street is Amsterdam's Kalverstraat (2500 euro per m² per year), whereas the Antwerp Meir has joined Brussels's Rue Neuve as most expensive street in Brussels, both now costing 1800 euro. It is however noteworthy that neither of the two most expensive Belgian shopping streets according to Jones Lang LaSalle's survey were included in this report. Last year, JLL announced that Schuttershofstraat and Huidevetterstraat, both smaller but exclusive streets in Antwerp, had crossed the 2000 euro milestone.

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Amazon is the world's most visited webshop

Over 282 million people visited one of Amazon's websites in June, making it the most visited e-commerce site in the world according to a comScore survey. In a similar survey (by the same company) about the Belgian market, Amazon ended second to Fnac. 

1 in 5 internet users visits Amazon

The survey measured a worldwide audience of 1.383 billion people aged 15 years or older accessing the Internet from a home or work location, excluding visits from internet cafés or access from mobile phones or PDAs. 20.4% of this audience visited Amazon.com or one of its local sites – way better than number two eBay with 16.2% (223.5 million visitors). Alibaba.com, owners of Asia's largest auction site Taobao, seduced 156.8 million visitors and ended third on the worldwide ranking. Apple (134.3 million) is the only one of the “big four” to miss the podium – the gap with number five, Japan's Rakuten, is huge (57.8 million).  

 

The world's largest offline retailer, Walmart, ends sixth in the online ranking with 44.7 million visitors. Hewlett Packard and MercadoLibre might be less expected names in the list with 38.5 and 33.5 million visitors – the latter almost uniquely attracts visitors from Latin-America. The bronze and gold medal from Belgian reach a ninth and tenth spot worldwide, respectively: German Otto Group (3Suisses) and French group PPR (Fnac) both reached almost 32 million visitors in June.  

€100+ billion industry in the US

“While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe,” said Gian Fulgoni, comScore co-founder and chairman. “Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie.”

 

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PayPal aims for $3bn in transactions and offline expansion

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PayPal aims for $3bn in transactions and offline expansion

PayPal, the American online payment giant, expects to process more than 3 billion dollar (2 billion euro) in 2011. In two years time, that figure should rise to 7.5 billion dollar (5 billion euro) – an expansion that should also come from offline stores.

Four times bigger in one year, ten times bigger in three

Last year, PayPal “only” processed transactions with a total worth of almost half a billion euro, but that figure is expected to quadruple because of the booming sales via smartphone. Nowadays, 90% of PayPal's transactions are still performed through “normal” webshops, but the predicted evolution is that m-commerce will grow ever more important.

New markets: gaming and offline

PayPal continues to look for other markets too though, like Xbox Live members: users of Microsoft's gaming console and network have been able to pay online using PayPal since three months.

 

A more spectacular step for the leader in online payments is the one towards offline transactions: Ebay's daughter plans to offer several American stores the possibility to process offline payments as well via PayPal. “We aim to expand this service aggressively through our retail partners”, says Sam Shrauger, vice-president of PayPal, who hopes to be present in 20 major American retail chains by the end of 2012. In Europe, the group only plans a test project for now, at British pizza chain Pizza Express.

Fighting Google Wallet

PayPal says not to be worried about the new Google Wallet, the search engine giant's latest invention. “They might have a lot of users, we have twelve years experience in developing a worldwide network of secure and reliable online payment services.” Shrauger refused to comment on the legal battle between PayPal and Google about two former employees leaking company secrets.

 

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Companies can earn billions by going mobile

Companies can gain huge amounts of money – and customers – by improving their internet accessibility, says Chanaka Jayawardhena, professor at the University of Hull. He points to the new possibilities that smart phones and tablets offer, the decreasing customer loyalty and the concept of “mobile economic time”.

38 days of mobile time per year on offer

The main idea behind the “mobile economic time” is the fact that many customers use their smart phones or tablets while waiting for a train or plane, while commuting or while simply being bored. Professor Jayawardhena claims the average person has 38 days per year of MET, offering huge windows of opportunity to companies who can break into this Time.

 

“Still, many companies do not offer applications that are interesting enough to retain these customers. A dangerous situation, because consumers quickly lose interest in a brand if their mobile experience is not completely satisfying”, says Dirk Janssen, director of software company CA Technologies Belgium. “On the other hand, companies who succeed in tailoring their mobile services perfectly to the customers' wishes, can earn huge profits.”

How to seduce 7.7 million Britons (and 5 million Belgians)

Janssen uses the example of last year's Christmas shopping. “7.7 million British shoppers wanted to buy their gifts last-minute and via their smart phones, but only a limited number of stores already had a web shop fit for m-commerce.” Belgian supermarkets are doing even worse: while creating mobile shopping lists is possible in most cases, paying online is nearly non-existent and delivery of ordered goods is usually limited to a physical supermarket of that chain.

 

”Any company who can successfully innovate in this area now, is certain to attract a large number of loyal customers, enter new markets and generate a huge profit”, says Janssen. “By 2013, one in two Belgians will have a smart phone. According to our predictions, they will only use perfectly tailored applications during their Mobile Economic Time, which means they look for a good service, stable technologies and safe information exchange.”

Companies benefit from new opportunities

“Companies that are ignorant about this Mobile Economic Time leave a whole field of opportunities unused – while these 38 days (more than 10% of one year!) should be a huge incentive to invest in better mobile services. If they succeed in doing so, they might really be able to bind consumers to them and influence their buying behaviour.”, says professor Jayawardhena.

 

One of the best examples of successful adoption of this 'Mobile Economic Time' for retail purposes was invented by Tesco South-Korea. We have posted this video before, but it remains a personal favourite - and a brilliant example of the concept of MET. 

 

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Groupon's turnover ten times larger in one year

Internet deals site Groupon has announced mixed second-quarter results today: alongside a huge growth of turnover, net losses grew as well – the cost of the formidable worldwide expansion.

Turnover grew over 900% in one year

The group's turnover peaked at 878 million dollar (617 million euro), which is more than ten times as much as in the second quarter of 2010 (87.3 million dollar or 61.3 million euro). This result is also a staggering 36% up from the first quarter of 2011, when turnover was 'only' 645 million dollars (453 million euro). 

 

The number of subscribers also grew – although not as exponentially – and reached 115.7 million at the end of June, almost 40% more than the 83.1 million in March. 23 million subscribers also bought at least one item in the web shop, accumulating 32.5 million deals throughout the quarter. 

Growth creates losses

In order to handle this explosive growth, Groupon has hired more than 1000 people in the last three months, lifting their administrative expenses from 126 to 193 million euro. This led to a net loss growth of 72 million – almost three times as much as in the second quarter of last year, even though the company lowered its marketing costs by 19% compared to the first quarter.

 

While Groupon has been criticised for their commercial practices (it has been claimed that Groupon claims 50% of each transaction – Groupon's own figures suggest their average stake is 19 euro), there is still no need to worry for CEO Andrew Mason as almost 50,000 companies are still on the waiting list. Consumer loyalty is also still on the up, with the average user buying four deals this quarter – compared to 3.8 from January to March and up from only three in 2010's Q2. 

 

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