Consumer would like to pay with a fingerprint

http://www.shutterstock.com/nl/pic-326499737/

Nine out of 10 participants of the MasterCard and International Card Services experiment, which examines online payments with fingerprints or selfies, say they would prefer these methods to the usual password.

Safer and simpler

750 people entered the pilot project and did not use any pin number, password or other confirmation code to pay for online orders during 6 months. Afterwards, 93 % said they would prefer using the fingerprint method, while 77 % would not object to the facial recognition method.

 

Many users enjoy the convenience and feel a fingerprint or a selfie is much easier than a password. "We will look into the options to integrate the technology into apps used by banks or technological companies and see how we could facilitate selfie or fingerprint payments", MasterCard Netherlands Country Manager Arjan Bol said.

 

The participants are also convinced the system is safe and nearly 75 % believes biometric identification will help limit fraud. "The benefit of biometrics compared to password is its convenience. People tend to forget passwords, making the payment process excruciatingly long and complex. That is why they will slowly disappear and make way for a potentially more consumer-friendly alternative, like biometric identification", André Ijbema (ICS Manager Risk Management) said.

Questions or comments? Please feel free to contact the editors


19/05/2016

Carrefour and French bank BNP Paribas have developed a free payment app together, called Wa!. Customers can use the app to do mobile payments, keep track of their loyalty cards and take advantage of coupons.

19/05/2016

According to eBay and Myer, they have created a world's first: consumers can visit a web shop completely hands-free thanks to a virtual reality application. Is it a gimmick or the future of shopping?

18/05/2016

Online retailer Amazon's CEO, Jeff Bezos, indicated the company wants to open more physical stores in the future, alongside a further expansion of subscription service Prime's features. 

18/05/2016

Chinese online giant Alibaba's founder, Jack Ma, will no longer be present at the International Anticounterfeiting Coalition's conference (IACC). He was supposed to give the keynote speech, but decided to call it off.

17/05/2016

Several sources indicate Google is working on an Amazon Echo competitor, a speaker that gives its users - through voice commands - the opportunity to perform a range of tasks, like online searches.

11/05/2016

Will Chinese internet giant Alibaba consider its Benelux office a mere footnote in its existence or is there a reason for this specific move? In any case, the Chinese market has a huge appetite for any Western brand product.

10/05/2016

The world's largest internet retailer, Alibaba Group, will open an office in Amsterdam to guide Benelux-based companies to the Chinese market. Former Blokker CEO Roland Palmer will lead Alibaba Group's Benelux operations.

09/05/2016

Taxi service Uber has found a new way to entice consumers to use their service: it now collaborates with retailers to offer free rides to its customers.

09/05/2016

Korean electronics manufacturer Samsung has launched a payment service for its Smart TVs. With Samsung Checkout, users can go through an entire payment process with their remote control. From the start, the service is available in 53 countries. 

06/05/2016

In the first quarter of 2016, Chinese online giant Alibaba's turnover grew nearly 40 %, which means it trumps expectations and shows that it is not bothered by China's slower growth.

04/05/2016

American online retailer Amazon wants to assist European sellers with their logistical process, whenever orders have to go across borders. These products will then be available in Amazon's distribution centers.

29/04/2016

American online giant Amazon outperformed analysts' expectations during the first quarter: its profit reached more than 500 million dollars, which is almost twice what analysts had predicted.

Back to top