RETAILDETAIL NIGHT 2022

The annual end-of-year party for the retail industry brings an inspiring and in-depth afternoon program, followed by a dazzling evening party with unique networking opportunities. Absolutely not to be missed!

This anniversary edition, we put the RetailDetail Night in an extra fancy format!
Enjoy an afternoon programme filled with no less than 4 supporting programmes,
A main programme with top speakers, a panel discussion and award ceremony followed by
a delicious dinner at the renowned Handelsbeurs.

Main Program

Keynotes

**Gino Van Ossel**
Vlerick Business School

**Retail Overview 2022**
What happened last year in the land of retail? What events, developments and trends have determined the outlook for 2022? In his own inimitable style, Prof. Gino Van Ossel (Vlerick Business School) brings together the past retail year for you.

**Ignacio Sierra Armas**
General Corporate Manager
Tendam

**Keynote**
Tendam Group (Women’ Secret, Springfield, Pedro del Hierro, Cortefiel) has made a significant recovery as a major fashion player following the Covid crisis.
The Tendam brands are now present in 80 countries with 1836 physical outlets and 51 online markets across Europe, Asia, Africa and the Americas.

**Gio Canini** **& Gino Baeck**
Country Manager & President of the Board
WPP Belgium

**RetailDetail Awards**
WPP offers a portfolio of companies in Belgium offering solutions in business consultancy, creative transformation, advertising, communications, media, public relations, corporate and public affairs.
The retail detail awards are presented in partnership with WPP BAV Consult. The Brand Asset Valuator (BAV) is a global brand study by WPP. The study measures the strength (Power Grid) of brands. The study does so within, as well as outside, the current product category and measures brand values and associations across time, segments and country borders.
The BAV study is marketed in Belgium by GroupM, Wunderman Thompson, LDV and FamousGrey. The study provides the basic criteria for awarding the Retail Detail Awards.

**Ibrahim Ibrahim**
Managing Director
Portland Design

**Keynote**
Ibrahim has a deep interest in understanding consumers’ relationship with brands and their interaction with physical and digital experiences.

His writings and presentations cover specialist areas such as the future of retail and consumerism, branding, retail design. Ibrahim has written a regular piece for The Economist Insights blog on design, retail and business strategy.

Panel discussion with 5 Retail CEO’s

Timetable

17h30-20h00: Keynotes
20h00-23h00: Seated Dinner

Pre-events

Gamechangers

Which retail models are future-proof in a digital world post-COVID?
What high expectations does the consumer of tomorrow have?
Trendswolves’ founder Maarten Leyts presents innovative retail concepts that push
the boundaries of the customer experience.

**Maarten Leyts**
Founder
Trendwolves
**Moderator**

**Joeri Perneel**
CEO & Founder
Nex Gen Europe

**Tim Gielen & Hilaire Spreuwers**
Founding Partner & Manager Brewmine TAP
Wave of Engagement & Brewmine TAP

**Kevin Van der Straeten**
Co-CEO
Forward

**Olivia Devuyst**
Marketing & E-Commerce Manager
e5

**Nicolas** **De Grootte**
Owner
Prik & Tik (Bierhalle)

More speakers to be announced.

Timetable – Gamechangers

13h00-17h: Timeslots TBA

Sustainability in Retail

Can sustainability still contribute to retailers’ distinctiveness, or is it just a hygiene factor?
In this breakout session, we bring you inspiring stories of entrepreneurs and companies
that translate sustainability into striking and authentic concepts, averse to greenwashing.

**Stefan Van Rompaey**
Chief Editor
RetailDetail
**Moderator**

**Jasmien Wynants**
Sustainability Manager
Xandres

**Maarten Dubois & Fleur Poets**
Sustainability Director & Global ESG Director
Deloitte & AB InBev

**Stefaan Vandist**
Partner
Switchrs.com

More speakers to be announced.

Timetable – Sustainability in Retail

13h00-17h: Timeslots TBA

Trends in E-commerce

The Covid boost was followed by the reality check: e-commerce has come of age, the period of free growth is over.
How are retailers handling online commerce in the new normal? Where are the levers for further expansion? Does the metaverse offer potential?
RetailDetail looks for innovators and trendsetters.

**Pauline Neerman**
Editor
RetailDetail
**Moderator**

**Elly Zwinnen** **Christophe Honinckx**
Merchandise & Marketing Director & Finance Director
INNO

**Walter Goossens**
Supply Chain Director
Casa international

Upthrust & Insider present:
**Nicolas D’Hondt & Lukas Jorissen**
CMO & CMO
Upthrust & iBOOD

Timetable – Trends in E-commerce

13h00-17h: Timeslots TBA

Consumer Activation Forum hosted by BD Media

POWER to the CONSUMER – perpetual changes or chances in consumer activation

Consumer Activation Forum will again this year bring together several keynotes around a relevant activation theme.
This year’s theme is POWER TO THE CONSUMER – perpetual changes or chances in consumer activation. Because admit it, there is something to be said about consumer activation in times when purchasing power is under pressure.

What opportunities do these changes bring?
Various speakers will use their expertise to convey the right energy and dynamics that we can use to activate consumers tomorrow.

How can you approach this as a retailer or brand? Get inspired during #CAF22!

The consumer awards for ‘Best Leaflet of the Year’ will also be presented during this afternoon programme.