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RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
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RETAIL MARKETING DAY 2023

Sep 21, 10:00 - 18:00
Stadsfeestzaal - Floor 2B
Meir 78
Antwerp

It’s the customer, stupid!

The annual marketing congress for the retail sector puts the customer more than ever at the centre: how unpredictable is consumer behaviour in highly turbulent times? With real-life cases from and for retailers.

Program

Lotje Wijnstra
Marketing Manager
Kruidvat

In ten years’ time, Kruidvat grew from 184 to 294 stores in Belgium. The retailer radically changed tack. More brand focus: short and long-term went hand in hand. Customer thinking first (with the customer journey as central focus) and form transactional thinking to building a real relationship with customers. The Kruidvat Inclusion Council set up in 2022, an independent group of experts, helps to ensure that its products really are for everyone.

Ann Biebuyck
CEO
Lunch Garden

Lunch Garden had a long time to recover from the corona crisis, which hit the hospitality sector hard. But it is now on the way up again, confirms CEO Ann Biebuyck: the restaurant chain is winning back customers with a modified menu that focuses on classics and children’s menus, and with savings campaigns.

Guido De Smet & Manu Rutsaert
Standaard Boekhandel
& Club

Are bookshops corny? Forget it. In a book market heavily dependent on bestsellers, Standaard Boekhandel and Club are quicker to respond to trends, such as Young Adult literature, courtesy of TikTok. The shop concept is shaking up and clever use of customer data should boost sales. How?

More speakers TBA

Thomas Nouws
Founder
Jacob’s Concept Store

If you want to seize a growing market, you have to make speed. In three years, Thomas Nouws grew his brainchild Jacob’s Concept Store from one to 24 branches in Belgium. Soon the first foreign shop will open in Paris, followed by the rest of the world. The recipe for success? A very special business model…

Manas Bharadwaj
Retail Industry Advisor
Microsoft

The buzzword of the year is undoubtedly “generative artificial intelligence”. But what can AI mean for retailers? A lot, if Microsoft is to be believed. Think about analysing customer behaviour and preferences to optimise a personalised customer experience. A new world is opening up…

Gino Van Ossel
Professor
Vlerick Business School

Inflation, geopolitical uncertainty, declining consumer confidence… So what to do: bet everything on the short term and put marketing investments on hold? That would not be too smart. The speakers at the Retail Marketing Day illustrate how essential marketing is in times of crisis. And our moderator will explain why.

Sarah Xhauflaire
Director
Deloitte

Tailored product selection. Frictionless transactions. Live chatting with brands. We have entered a new era of customer engagement marked by the big digital revolution happening with the metaverse and Web 3.0. The retail experience is evolving towards “phygital stores” that integrate technology solutions and visual merchandising to create an experiential, personalized shopping experience : “Retailtainment”

Diether Claeys
Marketing manager
Impermo

Tiles! Natural stone! Parquet! All the country knows the song of Impermo, the tile specialist that is on its way to national coverage with 20 showrooms. Now say again that floors are not sexy. Smart marketing with impact is what Impermo is all about. With a relentless focus on ROI as well as simplicity. The KISS principle in practice.

Joost Vugts, Voyado
Olivier Van Duyse, US

Retail is experiencing a revival of loyalty programmes, but: “There is no such thing as the perfect loyalty programme!” After all, it is different for every retailer. Being relevant is the key to serving consumers as personally as possible. How do you go beyond merely saving points? How do you turn data into personalised campaigns? A presentation with do’s and don’ts and many telling examples of how (not) to do it.

Timetable

10:00: Welcome @ RetailDetail
10:30: Keynotes part 1
12:00: Lunch
13:00: Keynotes part 2
14:30: Break
15:00: Keynotes part 3
17:00: Networking, Drinks & Bites

Price

Regular Ticket: €445 (Excl. Servicecosts & VAT)

What’s in it for you?

  • Practical Tips
  • Winning strategies
  • Networking
  • Experienced professionals on stage

Language

  • Most presentations are in Dutch
  • Slides in English or Dutch

Thanks to our partners

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RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
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Visiting address:
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