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CATEGORY MANAGEMENT CONGRESS 2023

Oct 19, 12:00 - 18:00
Stadsfeestzaal - Floor 2B
Meir 78
Antwerp

Winning at the moment of truth – 20th edition !

RetailDetail and LD&Co’s Category Management Congress highlights all facets of category management in a reasoned and critical way: the strategic collaboration between suppliers and retailers, understanding how shoppers make their offline and/or online purchasing decisions, determining the category role and its impact on assortment, presentation, pricing and promotion policy, communication… The annual appointment for everyone steeped in the category management philosophy. Come and sharpen your knowledge! 

Ticket prices

Program

Luc Desmedt
Managing partner
LD&Co

Last year, conference chairman Luc Desmedt presented a unique study on category management in food retail. This zoomed in on current topics, such as price and promo pressure, retail media. It is often said that food is ahead of non-food: this is why RetailDetail and LD&Co are conducting the study this year among non-food retailers in do-it-yourself, garden, electronics, pharma, drugstore… Also curious to find out whether this statement is true and interested in gaining insight into what category management means for non-food? Then don’t hesitate and register for the conference!

Pascal Deckers
Managing partner
LD&Co

Category management is a profession in its own right. From his years of experience at leading companies like Douwe Egberts and Lotus Bakeries, Pascal Deckers will explain his hands-on vision on category management. How do you transform category management into a strategic spearhead within commercial organisations? What tangible results does thinking from the category and the shopper lead to? How do you achieve a win-win-win result for retailer, manufacturer and shopper?

Brian Harris
Creator of Category Management
Global Thought Leader in Retail Management

The founding father of category management will give his views on the past, present and future of category management via live streaming from Los Angeles. What are the strengths and weaknesses of the process? How does shopper marketing relate to category management? What is the role of retail media in category management? What can we expect from AI?

Davy Van Raemdonck
Director Consumer Panel – BE & NL
Consumer Panel Services GfK

Successful retailing hinges on knowing your shoppers. Who visits your store, which shoppers do you manage to convert to category buyers, what do they ultimately spend on this category? This and much more detailed information is collected thanks to Consumer Panel Services GfK’s consumer panel. For this anniversary edition, Davy Van Raemdonck brings some cases where this panel data contributed to category development. Davy also gives an overview of the latest market and shopper trends within FMCG.

Luc Verschueren
Buying director
Oh’Green

Luc Verschueren has extensive Category Management experience and also participated in the research on CatMan in non-food retail. Consequently, he’s well placed to share and discuss his reaction to the results. We pay special attention to his views on strategic collaboration with suppliers, what his expectations are in this regard and to what extent these are met.

Bart Pelgrims
Associate Director Commercial Development
Coca-Cola Europacific Partners

To what extent can the potential of category management be exploited in a channel where there is relatively little data available, and usually limited resources? What data is available and how can it be used? To what extent can there be strategic collaboration with out-of-home customers? Where are there still opportunities, what are the main threats? A duo presentation with Julie De Buck, Category Manager Away from Home.

Laurence Van De Putte
Head of Category Management & Pricing
Multipharma

Laurence van de Putte has extensive Category Management experience and also participated in the research on CatMan in non-food retail. Consequently, she’s well placed to share and discuss her reaction to the results. We pay special attention to her views on strategic collaboration with suppliers, what her expectations are in this regard and to what extent these are met.

Timetable

12:00: Welcome @ RetailDetail
12:30: Keynotes part 1
14:30: Break
15:00: Keynotes part 2
17:00: Networking, Drinks & Bites

What’s in it for you?

  • Practical Tips
  • Winning strategies
  • Networking
  • Experienced professionals on stage

Language

  • Most presentations are in Dutch
  • Slides in English or Dutch

Thanks to our partners

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RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
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Kolveniersstraat 7, bus 26 2000 Antwerp
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Stadsfeestzaal – Meir 78 2000 Antwerp
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