Private label breaks records, courtesy of inflation

High inflation is making consumers across Europe buy significantly more private brands, new figures show. This has everything to do with the widening price gap between A-brands and private brands.

Record sales

In full corona crisis, national brands still managed to strengthen their market position: consumers needed confidence in uncertain times. But influenced by high inflation last year, supermarket customers’ buying behaviour has changed sharply: shoppers are putting more lower-priced private brands in their shopping trolleys as family budgets are under pressure.