RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Pauline Neerman
In this article
  • Companies Shein
  • Topics Expansion
  • Geography ChinaEurope
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Shein opens EMEA headquarters and 30 pop-up shops

icon
Fashion16 May, 2023
XanderSt / Shutterstock.com

Shein is cementing its physical footprint in the Europe, Middle East and Africa region. While opening a regional headquarters in Dublin, the Chinese fashion retailer also envisages 30 pop-up stores this year.

4,000 visitors per day

EMEA (Europe, Middle East and Africa) is one of the most important markets for Shein, says Leonard Lin, head of global government relations at the Chinese company. The opening of a Dublin office thus marks a major milestone in the online fashion player’s growth. The office will employ 30 people by the end of this year, from data analysts to financial managers and legal professionals. More hires may follow in the future.

Pop-up stores should underpin the growth in the region. This year alone, Shein plans to host around 30 pop-ups in the EMEA region. Currently, from 12 to 17 May, there is a temporary shop in Cork, Ireland, but a pop-up in Dublin last year attracted more than 4,000 visitors a day. Meanwhile, Shein is also opening new distribution centres in the region, including a 40,000-square-metre warehouse in Wroclaw in Poland and smaller distribution centres in Italy and the United Arab Emirates.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Shein is cementing its physical footprint in the Europe, Middle East and Africa region. While opening a headquarters in Dublin, the Chinese fashion retailer also envisages 30 pop-up stores this year.

More on Fashion
See more
  • icon
    Fashion19 September, 2023
    H&M ends free returns

    H&M has started charging for returns, with concrete rules varying by country. While in the Benelux going to a store to return an online order remains free, British customers will have to pay for that as well.

  • icon
    Fashion15 September, 2023
    Second-hand sales eat away at online fashion retailers

    Which fashion retailers dominate online? Cross-Border Commerce Europe figured it out in its annual European top 250. Striking: the retailers are facing a lot of heat from… consumers.

  • icon
    Fashion15 September, 2023
    H&M Group flatlines this summer

    The past third quarter delivered a flat line for H&M. Sales rose 6%, but in local currency terms no growth remained. However, margins were said to be "moving in the right direction".

Events
  • 19
    Oct
    Category Management Congress
  • 23
    Nov
    RetailDetail Night
Most read
  • icon
    Fashion29 August, 2023
    Ace & Tate needs to cut costs as losses mount
  • icon
    Fashion13 September, 2023
    Inditex achieves record margins in inflationary times
  • icon
    Food8 September, 2023
    Carrefour exposes “shrinkflation” in stores
  • icon
    Fashion19 September, 2023
    H&M ends free returns
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT