Meat and dairy are past their peak: vegetable alternatives will reach a turnover of 7.5 billion euro on the European market in 2025, ING calculated. Yet meat substitutes will not outperform the meat market yet.
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McPlant is the name of a series of meat substitutes that McDonald's is developing. Among other things, the burger chain will make imitations of chicken and meat for breakfast rolls.
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European Parliament has voted against the proposed ban on the use of designations referring to meat for plant-based alternatives. However, designations referring to dairy products will continue to be banned.
European Parliament is voting this week on a possible ban on terms such as 'veggie burger' and 'vegan sausages'. According to the meat industry, such terms only confuse consumers.
Is Impossible Foods considering an IPO? The manufacturer of the plant-based Impossible Burger, is certainly in talks with investors about a new capital round...
Fast food chain McDonald's is going to sell a plant-based burger made by Beyond Meat in a number of Canadian branches. The test will run for twelve weeks.
Kentucky Fried Chicken has started a collaboration with Beyond Meat in order to create plant-based 'chicken nuggets' and 'chicken wings'. Almost all major fast-food chains have now developed a taste for meat substitutions.
For the next four years, Wageningen Universiteit and ten companies, including Unilever, will use an existing technique to develop a new meat replacement.