Plant-based food products have seen double-digit growth in the Benelux over the past two years. Meat alternatives represent the largest segment, but new categories such as plant-based yoghurt and vegan cheese are growing the fastest. Discounters are catching up.
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Vivera, the Dutch producer of meat substitutes, could go into the hands of a new owner. Negotiations are said to be already underway.
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Danone acquired the American plant-based food manufacturer Earth Island for an undisclosed sum. The French food giant also published its annual results today.
Peace of Meat, a Belgian developer of cultured meat, was bought for 15 million euros by the Israeli company Meat-Tech 3D. The very young start-up exists since 2019 and specialises in animal fat without animal suffering.
Despite the closure of its largest customers, Beyond Meat's quarterly sales grew by no less than 141 % to 97 million dollars (90 million euros). This summer, the producer of meat substitutes plans an aggressive growth strategy.
The market for meat substitutes is getting crowded: every self-respecting food multinational is now trying to create its own 'meatless meat'. Kellogg's now joins the club, launching two types of vegetarian sausages under the Incogmeato brand.
Beyond Meat, a pioneer in ‘meaty’ plant-based products, is looking for new money: after a quarter of strong growth but with increasing losses, the American food brand brings new shares to the stock market.
A study by American management consulting firm A.T. Kearney says the world's total 'meat' consumption will evolve to mainly consist of cultured meat and meat alternatives in the next twenty years. Traditional meat will fall to a market share of just 40 %.
Colruyt subsidiary Bio-Planet expands the share of Belgian products in its organic range, featuring four products based on locally grown soy.
Meat alternatives are an as yet underdeveloped but very promising category: according to a new study, this segment could make up for ten precent of the worldwide meat market within ten years, meaning a turnover of 125 billion euros - ten times what it is today.
At Tesco, real meat and meat substitutes will now be found side by side. The British supermarket chain has noticed that vegan is the biggest food trend of the decade, so they're launching a new meat counter where the two can be found next to each other.
Nestlé will be launching vegetarian burgers that could pass for the real deal in order to compete with the popular Impossible and Beyond burgers. However, the agricultural committee of the European Parliament believes they should be called by a different name.
Consumers are ready, the technology is rapidly advancing and investors see the potential: meat replacement turnover will reach 4.2 billion euro worldwide by 2020. The major multinationals are now also on board.
Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.
Meat alternatives are becoming increasingly popular thanks to an increased health awareness. Most meat replacements however are of inferior quality, Quorn CEO Kevin Brennan said.