Fashion
Puma has had a strong first quarter. Despite some production problems, it looks like the company is recovering after a difficult pandemic year 2020.
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Adidas is selling its subsidiary brand Reebok. The sneaker brand is not doing well, and Adidas wants to concentrate fully on its own brand.
Sports brand Nike has launched a subscription for kids' sneakers in the United States, trying to increase convenience for parents... but it is also an attempt to secure some market share.
French sneaker retailer Courir is coming to Belgium with its own stores. The first two outlets will be opened in Brussels, more precisely in City 2 and at the Elsensesteenweg.
Streetwear and sneaker store chain Size? will open its first Belgian store in the IJzerenwaag in Antwerp. Size? says it is a story teller and the chain is also part of JD Sports Fashion.
Nike targets women: the shoe manufacturer wants to double down on female “sneakerheads”, fans of sports shoes, hoping to nearly double its turnover with women by 2020.
Berlin-based sneaker pioneer Solebox opened a store in the Anspachlaan in Brussels last Saturday. The exclusive sneakers are now being sold in a former bank location, the fifth European store in the chain.
