Amazon has opened an Amazon Go store in New York. Remarkably, it is the first of these cashless neighbourhood stores... where you can pay cash.
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Amazon Go, Amazon's registerless stores, will be accepting cash in some form after all. The elitist flair of the shops has been heavily criticised and various cities and states in the US actually forbid cash-free stores.
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Amazon is looking at bringing its checkout-free Amazon Go concept to airports, as time-pressed travellers could generate a good turnover. Simultaneously, their interest in London seems to get more concrete.
According to some American analysts, the first Amazon Go outlets are scoring remarkably high in terms of turnover per surface and stock rotation. Could this be a real money machine for Amazon?
According to certain sources, Amazon is currently hiring construction managers and marketers for its Amazon Go team. This move may suggest that the cashierless supermarket concept may be ready for prime time – for real this time.
Paying at the cash register remains the most annoying moment at a supermarket. Many food retailers are now trialing smartphone apps to help customers scan and pay: will the cash register become superfluous soon?