SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;
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Spanish fashion chain Zara, part of Inditex, will experiment with augmented reality in its windows, starting in April. The goal is to attract mainly younger customers to its stores again.
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German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.
Ikea, in collaboration with Accenture, presented its store formula of the future at the Mobile World Congress. It was remarkable to see that it is a small inner-city store with (obviously) a lot of technology.
In the store of the future, everything is connected and the cash register is doomed to disappear, but robots will not take over for now. That was the summary of the EuroCis retail technology convention in Düsseldorf.
Mastercard revealed several new payment technologies at the Mobile World Congress in Barcelona. One of these, called Retail Mirror, allows customers to pay in the fitting booth itself.
Supermarkets need to reinvent themselves, as shopping behaviour has moved online and the competition is changing drastically. The focus nowadays is not as much on products as it is on experience and more technology.
The world’s first startup supermarket, KaDeTe, will open its doors in Berlin next month. The physical marketplace will give young brands and companies an opportunity to engage consumers and buyers.
Beer will become data to AB InBev: the world’s largest beer brewery group is acquiring companies to gain insights into big data. The group wants to know everything about beer drinkers and their habits in order to keep growing.
German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.
Amazon has filed a patent to turn Echo Look into a virtual fitting room. Its speech-powered camera will use augmented reality to help customers virtually try on clothing.
McKinsey wrote in its The State of Fashion 2018 study that the industry has survived the harshest, even though nothing will ever be as it used to be. Growth will come from southern and eastern regions; fast-fashion will become even faster and the large companies will become even larger.
Online luxury retailer Yoox has launched a new type of YouTube ad: the flash offers are only valid for fifteen seconds. If you do not click during the ad, you are too late. The ad campaign will run until mid December.
Russian chain Lenta employed seven robots in its Moscow-based supermarkets. The Promobots will greet the returning customers by name, show new products and help with discounts.
Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.
Carrefour Market is going to display customer ratings for some two hundred items in its physical stores, featuring a short text from the customer and a star-based rating. The chain will implement this feature in its home territory, France, first.