Even Covid-19 seems unable to stop Zeeman. On the contrary: the Dutch textile discounter wants to open hundreds of new stores in France and Spain. In the remainder of the year alone, ten more are to be opened in France.
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Dutch textile discounter Zeeman is going to close several dozens of stores in the Netherlands over the coming years. Growth will therefore have to come from e-commerce and new stores abroad, especially in Southern Europe.
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Over the past year, textile discounter Zeeman has once again seen its turnover and profit rise. The company is identifying many opportunities for growth, in particular in Spain.
Spain could potentially house 250 Zeeman stores. Its 43 outlets are performing remarkably well and new ones are being opened in quick succession.
Zeeman is taking steps to counter the myth that there is always something fishy about very cheap clothing. The Dutch discounter will be putting the cards on the table from now on.
Store chain Zeeman’s profit more than doubled in the past fiscal year compared to 2015. Turnover also grew several percent, mainly thanks to strong performances outside of the Netherlands.
Over the past few years, textile chain Zeeman invested a lot to remodel its store network and create a new image. Its improved results show that those investments are now paying off.
Bart Karis, Zeeman textielSupers' general manager, has decided to leave the company at the end of the year, Zeeman said in a press release. It has not yet appointed a successor.
Dutch textile discount chain Zeeman will invest a lot into its stores this year, while it also seeks further European expansion on top of eCommerce trials. The goal is to turn around the very first turnover drop in a few years.