zalando

Even Zalando is suffering from the corona crisis: although the fashion webshop still expects a double-digit growth, its expectations are now much lower than at the beginning of the year.

The current crisis is forcing us, retailers, to take a break and look in the mirror: are we still relevant, do we still see opportunities, do we still want to invest, do we still feel the drive to get back to work?

In 2019, Zalando realised another major growth in turnover and profit, with the fourth quarter seeing particularly good results. In the next few years, the German webshop will focus more on luxury brands and second-hand clothing.

LVMH's Bernard Arnault is convinced that no e-commerce player can make a profit from online fashion sales at all, but is he right? We took a look at the biggest fashion platforms.

Zalando has sold streetwear and sportswear retailer Kickz: the German online fashion store feels it no longer needs Kickz, because its own product range has expanded so much in recent years the two overlap significantly.

German Zalando and Dutch bol.com are building on their sustainability: while the former says its operations are now completely climate neutral, the latter has opened a separate shop including only sustainable products, because "sustainability is a commercial success".

Uncertainty about the right size keeps many consumers from ordering shoes and clothing online. It also causes a lot of unnecessary returns, so Zalando works on innovative solutions.