A study by American management consulting firm A.T. Kearney says the world's total 'meat' consumption will evolve to mainly consist of cultured meat and meat alternatives in the next twenty years. Traditional meat will fall to a market share of just 40 %.
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At Tesco, real meat and meat substitutes will now be found side by side. The British supermarket chain has noticed that vegan is the biggest food trend of the decade, so they're launching a new meat counter where the two can be found next to each other.
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Swiss food giant Nestlé is looking to get rid of its German brand Herta. The latter's meat products are not future-proof, but the Swiss do want to retain the brand's plant-based division.
In order to safeguard our health and the planet's future, our eating patterns need to change drastically. New scientific advice makes a case for the limitation of using animal products once more.
To stop global warming, we all have to eat less - far less - meat. A new international study presents us with a hard choice: either the food industry has to become more sustainable, or we destroy the planet.
Commercialization of laboratory cultured meat is coming closer. Pioneer Mosa Meat has raised 7.5 million euros for the construction of a factory that will bring an affordable product to the market within three years.
Consumers are ready, the technology is rapidly advancing and investors see the potential: meat replacement turnover will reach 4.2 billion euro worldwide by 2020. The major multinationals are now also on board.
Researchers and elected officials all across the world think there will be a meat tax within the next decade, designed to discourage people from eating meat. The rapid growth of meat consumption has disastrous consequences for our climate and health.
Out all the Western European countries, Belgium is the one where meat consumption has dropped the fastest. Between 2012 and 2016, Belgian meat consumption has dropped by 16.7 %, compared to a mere 1.4 % in the rest of the European Union.
Mark Post, a professor from Maastricht, estimates hamburgers created in a lab will be available for consumption in three years' time. Post gained fame when he was the very first to create a lab-made hamburger.