Fashion web shop Zalando has opened a temporary shop in Madrid, where customers can try on virtual clothing. However, there are no actual items of clothing in the Spanish shop.
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Virtual and augmented reality make shoppers more inclined to buy things, a new Belgian PhD study shows. “VR and AR fill in the gaps of traditional marketing”, the University of Brussels study finds.
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Augmented reality is an added value in virtual shopping environments, according to research by the VUB and Uhasselt. Anyone who sees something in AR, has a stronger connection to the item and will buy it faster.
Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.
Swedish furniture store chain Ikea is testing two virtual kitchen applications in three of its stores: one in Canada, one in Sweden and one in Belgium (Hasselt). The apps should help customers plan their kitchen better and enhance customer experience.
Facebook has been sentenced to a 500 million dollar (460 million euro) fine after it lost a case about virtual reality headset Oculus Rift's technology, allegedly stolen from ZeniMax.