A few female former employees have sued American sports brand Nike, claiming they have received lower wages than male colleagues and they have suffered inappropriate behaviour.
Two women have started a class action
» Read more
Only 0.2 % of all Amazon Echo owners in the United States have actually bought something using their smart speakers. Is the technology worthless, or just not ready yet?
Tried, but not finished
Trendhunters had predicted that
» Read more
American shoppers will soon be offered a ride to Walmart... in a self-driving car. Google's sister company Waymo is rolling out a pilot in which around 400 regular customers will be taken to the hypermarket with an unmanned shuttle
Coca-Cola has had a strong second quarter, thanks to a growing focus on healthier soft drinks. Its new ice tea brand Fuze Tea is catching on and Coca-Cola Zero is doing well too.
Better than expected
Although sales declined by
Food and beverages are the fastest growing category for Amazon in the United States: a third of online orders for groceries are made at the retail giant. Nevertheless, the category remains very small, even in the American home
Two major American companies join forces to try to beat the omnipresent threat of Amazon: Walmart (Amazon's biggest competitor in retail) and Microsoft (Amazon's main rival in cloud services) have signed a strategic partnership for the next five
American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.
Snack and beverage giant Pepsico has recorded a slight revenue growth of 2.4 % in the second quarter of this year. Net profit however went 14 % lower, due to rising taxes.
Spurred by Ikea
The American manufacturer of
Final curtains for Toys "R" Us in the United States: all the stores have closed and 30,000 employees are laid off. Against all odds, some however still hope for a second life for the troubled chain.
Former CEO raises hopes
So far the trade war between the European Union and the United States has not really impacted retailers and consumers, but a further escalation is still very possible.
New European sanctions were aimed at shoes, rice,
Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies.
Engine for new eCommerce and
American department store chain Macy’s will acquire New York-based concept store Story. Founder Rachel Schechtman will become Macy’s’ “brand experience officer”.
New business models and brand partnerships
Plant-based food is on the rise – even in the United States, where 48 % aims to eat more plant-based food. Consumers do prefer that term to vegan food, which sounds too strict and negative.
Plant-based is positive, vegan
Amazon CEO Jeff Bezos has yet another reason to pop open a bottle of champagne: his company brushed aside analysts’ expectations and increased its turnover 43 % to 51 billion dollar (42 billion euro). Net profit even doubled to 1.63
From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently
Coca-Cola’s first quarter turnover dropped 16 %, but that is still better than expected for the soda manufacturer. Coca-Cola increased turnover 5 % on its own, partially thanks to its sugar-free soda relaunch.