Nestlé and Ferrero struck a deal regarding the former’s American chocolate division. The Nutella manufacturer will pay 2.4 billion euro to become the world’s third largest chocolate manufacturer. At the same time, Nestlé can turn its attention to healthier options in the United States.
Italian Ferrero and Swiss Nestlé are close to a deal for the former to acquire the latter’s American chocolate division. Nutella and Tictac’s manufacturer would be willing to pay 2.8 billion dollars to get brands like Butterfinger and Baby Ruth.
American surfing brand Quiksilver acquired its Australian competitor Billabong after it had tabled a bit late last year. The Australian company has been in financial turmoil for a while and both have now reached an agreement.
Fashion group H&M will release a new brand next year: Nyden. Designed in Los Angeles, with the help of influencers. It is a brand that wants to discern itself through co-creation, limited edition and slightly elevated prices.
American Walmart is legally Wal-Mart Stores, but its popular name has long since been Walmart. However, the company will now alter that: in this eCommerce era, it aims to be more than merely a store chain.
During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).
According to certain sources, Amazon is currently hiring construction managers and marketers for its Amazon Go team. This move may suggest that the cashierless supermarket concept may be ready for prime time – for real this time.
"Anyone who does not differentiate, will lose out”, is Nike CEO Mark Parkers’ message to retailers. The sports brand wants to focus more on its own sales channels and will therefore make cuts in its distribution network.